Executive Summary – Monthly Recap
The ad industry is up and down. Mostly down, if you read the headlines of major industry publications. Unless you are in the tech advertising industry. But it’s no “walk in the park.” Even for flourishing tech advertising firms, it comes with a certain level of scrutiny and corporate and social responsibilities. Tech giants—Apple, Amazon, Facebook, and Google—recently defended their business practices before the House of Representatives antitrust subcommittee, which has been investigating the companies for more than a year, collecting 1.3 million documents. That’s a lot of data to review. In a tech-driven world, how do we ensure an open, agile, competitive, dynamic, fair, and socially responsible marketplace? In the meantime, our attention has been focused on addressing the issue of diversity and inclusion with much energy devoted to driving lasting change and providing more transparency. If social issues are changing consumer perceptions and culture, they must also profoundly change how brands and agencies come together to deliver responsible and effective work.
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Newsworthy reports and recent developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas—Talent, Work, Financials, and Performance and Value—which is how we’ve organized industry developments to follow.
Table of Contents:
Talent …… page 1
NEW Company profiles …… page 4
NEW Open positions that got our attention …… page 4
Work …… page 5
Financials …… page 7
Performance and Value …… page 8
Agency Reviews and Roster Changes …… page 12
Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
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September 9, 2020