Executive Summary – Monthly Recap
The word of this year might be “Unprecedented,” as we face new and widely unexpected developments in the economy, climate, international and domestic political realm, and our industry.
The Tokyo Olympics was off to a disappointing start with a 36% decline in prime-time coverage on NBC (only 17 million viewers) compared to the 2016 Rio Games. NBC Sports Digital reached a record for the most-streamed Olympics prime-time show ever, compensating slightly for the slow activity.
The Delta variant and COVID resurgence is forcing consumers, brands, and agencies to once again reassess their plans and move more cautiously. In the meantime, the once-again top worldwide advertiser, Procter & Gamble and its “constructive disruption” mantra caught my attention as it speaks to driving growth by building value for stakeholders and empowering teams to get closer to the consumer. P&G is making bold moves, pushing for innovative thinking, new experiences through its Signal conference, and offering us a new definition for what it means to be in advertising.
We are building new competencies in data science, ecommerce, and digital interactions. Tomorrow’s advertising will be, without a doubt, unprecedented.
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Newsworthy Reports and Recent Developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.
Table of Contents
Talent……………. page 2
Work and Performance………………… page 7
Financials…………………………. page 12
Agency Reviews and Roster Changes……………… page 16
Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
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