Executive Summary – Monthly Recap
The world of advertising woke up to a reality check when Facebook, one of the largest advertising solution providers, ended up in the eye of the storm, being scrutinized following a WSJ series called “The Facebook Files,” and the testimony of Frances Haugen, a whistleblower exposing the dilemma faced by the internet giant when mixing commercial and public interests.
Is regulation the answer? Some type of “universal” advertising transparency allowing access without restrictions to its data? Does changing the company name to “Meta” signal some profound changes beyond its focus on the Metaverse? What will users and advertisers ultimately do in response to this new crisis? Will willful ignorance prevail as it did for so long with tobacco companies and, most recently, the environment? Will we deliberately deny the facts that we know have consequences for all of us?
The entire ad industry–including Meta–was given an opportunity to take a progressive position on this topic. Will we seize it?
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Newsworthy Reports and Recent Developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.
Table of Contents
Talent……………. page 2
Work and Performance………………… page 5
Article……………………page 6
Financials…………………………. page 8
Agency Reviews and Roster Changes……………… page 10
Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
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