Featured

Industry Update Volume 33

12/5/2018

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Latest Posts

Articles

The Rise of Deliverable-first Models

10/22/2018

The Rise of Deliverable-first Models What are deliverable-first models, and why are they on the rise? By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur,...

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Articles

The Marketing Diet

10/19/2018

The Marketing Diet Adopting healthy client/agency practices and relations to stay budget fit. By Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF...

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Articles

Wasted!

9/21/2018

Wasted! The New Marketing Battlefront: Reducing Waste. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF Version Here Waste is not...

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INDUSTRY UPDATES

INDUSTRY UPDATE VOLUME 31

9/19/2018

A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month. Executive Summary— Monthly Recap Holding companies...

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In The News

Mondelez: Automating the SOW Process

9/12/2018

        New ANA research reveals shifts in agency comp practices By: Kerry Breen, Senior Manager, Content Creation, Marketing Knowledge Center, ANA...

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Articles

Agency Management: The New CMO Imperative

8/28/2018

How marketing leaders must build the right Agency Management competencies to enable their organization to do more. By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur,...

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