Context/Problem Statement:
Historically, a premier global media and entertainment company was facing hardships with its highly decentralized business, while offering audiences the world’s most differentiated and complete portfolio of brands. Searching and finding an agency for a given assignment was extremely difficult for all global marketers. No prior effort was ever attempted to bring such a diverse portfolio of business units together to align behind one centralized and searchable database of approved agencies. Enabling busy marketers to find a perfectly skilled agency partner by leveraging a well-organized and easy-to-use online roster solution would reduce time and resource churn, while improving accurate matching of assignments to client-approved agency talent.
Toolkit:
- RosterDeliver™
Results:
- Single destination for agency/vendor contact list
- Always-on, up-to-date agency data
- Rich Agency Profiles
- Improved internal compliance and governance
