The Case for Custom Software

Request a white paper on the case for custom vs. out-of-the-box software: As brand advertisers streamline and automate their agency management processes, they often assume they must conform their processes to the capabilities of pre-packaged software (aka out-of-the-box solutions). This opinion paper highlights the benefits of custom over pre-packaged software as a service (or SaaS). […]

There’s No One-Size-Fits-All When It Comes to Deploying Martech

Featured on ClickZ: Marketers have often used off-the-shelf martech solutions, but increasingly are turning to a custom software approach to meet their unique business needs. — Read the published ClickZ article — According to a November 2018 Gartner report, marketing technology currently accounts for nearly one-third of a CMO’s marketing budget, making it the single largest […]