Unlearning common misconceptions about agencies
Featured on Marketing Dive: Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships. — Read the published Marketing Dive article — The following is a guest post by Bruno Gralpois, co-founder and principal of Agency Mania Solutions. Opinions are the […]
ScopeDeliver™ Scope Swapping
Request more information on the module within our agency scoping solution, ScopeDeliver™, that allows clients to continually adjust and refine their scopes of work (SOW) and list of deliverables or projects based on an agreed-upon, set budget: Once SOWs are finalized along with agency retainers or project fees, the planning process ends and the work […]
ScopeDeliver™ Negotiation Tracker
Request more information on our module within ScopeDeliver™ to improve your agency negotiation process: The process of getting alignment on scope of work (SOW) expectations and agency financials is a common planning activity for brand advertisers. Once the client has articulated the scope requirements, the agency submits their proposal based on the agreed-upon compensation model […]
SAP Ariba vs. Agency Mania Solutions
Request a white paper on how SAP Ariba compares to Agency Mania Solutions’ Platform. SAP Ariba is one of the leading supplier relationship management (SRM) platforms, so naturally brand advertisers often wonder how Agency Mania Solutions’ platform, especially a scope of work (SOW) tool like ScopeDeliver™, compares with it. They may ask […]
Why Advertisers Must Pay it Forward to Systematically and Effectively Reduce Costs and Eliminate Inefficiencies
The Investment Dilemma: It often costs a penny to save $100 dollars. That’s right. By cost, I mean “investment.” As with any investment, you expect the return to be far greater than the costs. Therefore, even in a time of economic uncertainty, brand advertisers must invest in solutions like scope management to better manage agency […]
How Brand Advertisers Approach to Payment Terms May Have a Profound Downstream Impact on the Viability of the Advertising Industry
When Not Doing it Right is Wrong: Payment terms have been, well, top of mind as of late. While historically the topic has received industry-wide interest in the context of “effective financial management” by advertisers, it has now been upgraded to a whole new level: “responsible” industry practices that may impact the viability of an […]
Cutting Agency Fees is Not the Answer to Your Marketing Budget Challenges
Featured on ANA Marketing Maestros — Read the published ANA article — The threat of corporate restructuring, zero-based budgeting, and other cost-cutting initiatives can keep CMOs up at night. With the constant pressure to reduce marketing budgets, cutting agency fees is without a doubt very tempting. However, asking agencies to cut their fees without careful […]
5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First
5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First By Bruno Gralpois, Co-founder and Principal at Agency Mania Solutions There’s a lot to weigh to find the best fit for your agency A deliverable-first model could prove more efficient. Thinking hard about those agency retainers? Sure, many brand and […]
Your Agency Fees Are Burning Too Fast. Now What?
How brand advertisers can make effective use of retainer fees without getting burned.
Ready to Jump? How to Swim Through Effective BRs Without Drowning
How to Swim Through Highly Effective Agency QBRs Without Drowning. A step-by-step approach to conducting Agency Quarterly Business Reviews that strengthen the work and improve collaboration.
Evolving How Marketing Executives Think About Managing Their Marketing Budgets and Driving Fiscal Accountability
Don’t work your “non-working” too hard. How much non-working spend is too much or too little? The most controversial topic among brand advertisers, C-suite executives and agency leaders is no doubt the infamous working and non-working spend ratio. It often makes the headline in investor calls when the CFO or CMO announces major cuts in […]
