AI Sentiment Analysis Explained | Part 2
What are the risks and benefits of AI Sentiment Analysis? Why is it important to rely on both AI and HI (human intelligence)? Who covers the cost of this feature? We have unveiled a new Feature Highlight: AI Sentiment Analysis, but what does this mean? In Part 2 of their interview, Marketing Procurement iQ Founder […]
AI Sentiment Analysis Explained | Part 1
AI Sentiment Analysis: What is its impact, and how does it work? We have unveiled a new Feature Highlight: AI Sentiment Analysis, but what does this mean? In Part 1 of their interview, Marketing Procurement iQ Founder & Publisher, Geoff Hall, speaks with AMS Co-Founder & Principal, Bruno Gralpois, expanding on this feature within one […]
ScopeDeliver™ Reconciliation
Request more information on the Reconciliation add-on module within our agency scoping solution, ScopeDeliver™, that allows clients to continually track and review actuals against budgets along with the status of their SOW (scope of work): The functions of scope management are scope, financial reconciliation, and progress tracking. Once budgets have been set, the deliverables have […]
Unlocking Efficiency: 4 Steps to Powerful Agency Management and How to Handle Roadblocks
Advertiser relationships are under greater scrutiny to do more with less. Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value. “Do more with less” has become a corporate mantra for most brand advertisers and the agency ecosystem that brands rely on […]
EvaluationDeliver™ AI Sentiment Analysis
Request more information on the AI Sentiment Analysis feature within our agency performance solution, EvaluationDeliver™, that accelerates and enriches the assessment of client-agency relationships: Sentiment analysis is highly prized for its capacity to provide invaluable insights into the perceptions, preferences, and emotions of a group. Typically, this involves navigating extensive data sets to extract the […]
EvaluationDeliver™ Insight Center
Request more information on the Insight Center module within our agency performance solution, EvaluationDeliver™, which allows easy access to a repository of ready-to-use presentations for clients to sit down with agencies and highlight strengths and opportunities of their relationships: Performance evaluations have become a necessity for advertisers to continually improve and strengthen agency relationships and […]
Agency Management Software Explained
Industry leader offering custom agency management software. Helping the world’s largest brands deploy customizable software that enables more effective management of their global strategic supplier partnerships. Our solutions give clients the tools they need to choose the right agency, accurately brief the agency, create actionable scopes of work, conduct end-to-end performance evaluations, effectively manage resources […]
Rethinking ‘AI’ in a Partnership World: Advice for Advertisers and Agencies
What if “AI” meant something more than artificial intelligence? Discover 6 surprising and effective ways this popular abbreviation can improve agency partnerships. Members of the Association of National Advertisers selected AI as the Marketing Word of the Year for 2023. No surprise there. The AI phenomenon is indisputable: The abbreviation appears to be in every agency presentation, […]
A CMO’s Wake-up Call: not Who but How
Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” —no matter whom a brand partners with. A recent article by Ad Age predicts an increase in account reviews as a result of agency layoffs, corporate restructuring, leadership changes, and […]
Getting Stuff Done – Better, Faster, Smarter
Improving the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times. In the cacophony of business life and a new year full of promises, when the demands of work, team commitments, and the ever-present allure of conflicting priorities create a symphony of chaos, the quest to get things […]
2023 Agency Reviews and Roster Changes Guide
NEW version now available, organized by industry! Eager to dive into the noteworthy reviews and roster changes of 2023? Let us streamline the process for you, we’ve compiled the list of changes that were featured in 2023’s monthly Industry Updates. Our Agency Reviews and Roster Changes guide ensures a straightforward and effortless exploration, offering insights […]
ScopeDeliver™ SOW Survey
Request more information on the SOW Survey module within our agency scoping solution ScopeDeliver™, which offers agile, real-time feedback to be collected and reported on, structured as shorter, more frequent, pulse-like surveys: In a typical agency/client workflow, Scope of Work (SOW) requirements are defined, agency resources are secured, and budgets are aligned. Then throughout the […]
