How Marketing Leaders Must Build the Right Agency Management Competencies to Enable Their Organization to do More
How marketing leaders must build the right Agency Management competencies to enable their organization to do more. By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF version here For years, the practice of agency management has been viewed purely as an operational function by the C-suite. Instead, Chief Marketing Officers (CMOs) should view […]
How In-House and External Agencies Can Not Only Coexist But Thrive Together
How in-house and external agencies can not only coexist but thrive together. Download a print-friendly version here By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator The growing number of brand advertisers setting up their own in-house agencies has grown exponentially in recent years. This phenomenon is often mentioned by industry analysts and top agency […]
How to Detect the Early Signs of Inefficiencies in Client/Agency Relationships, and What to do About It…Before It’s Too Late
How to detect the early signs of inefficiencies in client/agency relationships. And what to do about it…before it’s too late. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here We are good. We are really good, at reading traffic signs. This is not a new skill. The earliest form of road […]
Agency Mania Solutions Presents at Association of National Advertiser’s Members-Only Conference
Co-Founder Bruno Gralpois to speak on improving marketing outcomes through efficient scoping and briefing: SAN FRANCISCO – April 25, 2018 – Agency Mania Solutions’ Co-Founder Bruno Gralpois will present as a guest speaker at the Association of National Advertisers (ANA) Business to Business Members-Only Conference at Wells Fargo on April 25, discussing how large advertisers […]
Five Ways for Advertisers and Their Agencies to Overcome Common Relationship Struggles That Get in the Way of Effective Collaboration
If advertisers are from Mars and agencies from Venus, how can they get along? Five ways for advertisers and their agencies to overcome common relationship struggles that get in the way of effective collaboration. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here In his famous book […]
EvaluationDeliver™: Dell
This Performance Evaluation Program enables Dell to enhance the perceived value and overall quality of the input provided by agencies and client teams.
How to Get More from the Creative Brief Process
Featured on PR Daily: Early in the creative process, details matter. — Read the published PR Daily article — Creative briefs that lack rigor and clear objectives are the earliest warning sign of a doomed client-agency relationship. Without explicit client guidance, PR teams enter a working relationship likely to make false assumptions, misinterpret instructions, and […]
Advertisers, Get Off Your Agency’s Back!
Featured on The Marketing Dive: Advertisers, if you want success, it’s time to get off your agency’s back. — Read the published Marketing Dive article — You’re thinking, “But why? I’m paying them!” Yes, you foot the bill to retain a brilliant agency to extend your creative thinking and help you meet your goals, so shouldn’t they […]
Bruno Gralpois on How to Nurture Client/Agency Relationships
By Bruno Gralpois Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former head of global marketing operations at Visa and director of global agency strategy at Microsoft he has advised numerous advertisers on their agency arrangement and is the author of Agency Mania: Harness The Madness […]
2018 Advertiser/Agency Predictions and Major Trends
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]
10 Inspiring Quotes About Advertising
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Your Monthly Industry Update Video
Get our complimentary monthly industry update to keep up with important industry news and announcements. To sign up, visit www.agencymania.com/subscribe. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
