EvaluationDeliver™: Dell
This Performance Evaluation Program enables Dell to enhance the perceived value and overall quality of the input provided by agencies and client teams.
How to Get More from the Creative Brief Process
Featured on PR Daily: Early in the creative process, details matter. — Read the published PR Daily article — Creative briefs that lack rigor and clear objectives are the earliest warning sign of a doomed client-agency relationship. Without explicit client guidance, PR teams enter a working relationship likely to make false assumptions, misinterpret instructions, and […]
Advertisers, Get Off Your Agency’s Back!
Featured on The Marketing Dive: Advertisers, if you want success, it’s time to get off your agency’s back. — Read the published Marketing Dive article — You’re thinking, “But why? I’m paying them!” Yes, you foot the bill to retain a brilliant agency to extend your creative thinking and help you meet your goals, so shouldn’t they […]
Bruno Gralpois on How to Nurture Client/Agency Relationships
By Bruno Gralpois Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former head of global marketing operations at Visa and director of global agency strategy at Microsoft he has advised numerous advertisers on their agency arrangement and is the author of Agency Mania: Harness The Madness […]
2018 Advertiser/Agency Predictions and Major Trends
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]
10 Inspiring Quotes About Advertising
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Your Monthly Industry Update Video
Get our complimentary monthly industry update to keep up with important industry news and announcements. To sign up, visit www.agencymania.com/subscribe. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
10 Inspiring Quotes August 2017
Discover 10 inspiring quotes from thought-leaders in the advertising industry in only 60 seconds
Are Your Briefs Tight Enough?
How effective briefing ensures clients get better work from their agencies
How to Handle the Heat of Agency Transitions
How to conduct an effective, smooth and expedient agency transition …without getting burned in the process.
Your Agency Fees Are Burning Too Fast. Now What?
How brand advertisers can make effective use of retainer fees without getting burned.
Ready to Jump? How to Swim Through Effective BRs Without Drowning
How to Swim Through Highly Effective Agency QBRs Without Drowning. A step-by-step approach to conducting Agency Quarterly Business Reviews that strengthen the work and improve collaboration.
