ScopeDeliver™ Reconciliation
Request more information on the Reconciliation add-on module within our agency scoping solution, ScopeDeliver™, that allows clients to continually track and review actuals against budgets along with the status of their SOW (scope of work): The functions of scope management are scope, financial reconciliation, and progress tracking. Once budgets have been set, the deliverables have […]
EvaluationDeliver™ AI Sentiment Analysis
Request more information on the AI Sentiment Analysis feature within our agency performance solution, EvaluationDeliver™, that accelerates and enriches the assessment of client-agency relationships: Sentiment analysis is highly prized for its capacity to provide invaluable insights into the perceptions, preferences, and emotions of a group. Typically, this involves navigating extensive data sets to extract the […]
2023 Agency Reviews and Roster Changes Guide
NEW version now available, organized by industry! Eager to dive into the noteworthy reviews and roster changes of 2023? Let us streamline the process for you, we’ve compiled the list of changes that were featured in 2023’s monthly Industry Updates. Our Agency Reviews and Roster Changes guide ensures a straightforward and effortless exploration, offering insights […]
The DNA of a Successful Partnership
Our visual uncovers the ingredients that drive success and elevate your agency partnerships to new heights. Discover the secrets behind flourishing collaborations between brand advertisers and their agency partners today! Download a print-friendly version here
2023 Top agencies in the world by revenue
Our visual captures the largest global agencies based on 2022 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). Download a print-friendly version here
RosterDeliver™
This Roster Management Software enables users improved internal compliance and governance, rich agency profiles and a single destination for agency/vendor contact list.
ScopeDeliver™ SOW Survey
Request more information on the SOW Survey module within our agency scoping solution ScopeDeliver™, which offers agile, real-time feedback to be collected and reported on, structured as shorter, more frequent, pulse-like surveys: In a typical agency/client workflow, Scope of Work (SOW) requirements are defined, agency resources are secured, and budgets are aligned. Then throughout the […]
10 Best Advertising Quotes March 2023
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as James Quincey (The Coca-Cola Company), Mark Read (WPP), Wesley ter Haar (MediaMonks), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
The Year in Review and 2023 Trends
Looking back at 2022: Trends, major themes and future thinking – and how they will impact 2023. 2022 challenged us all. “Inclusion” was voted ANA 2022 Marketing Word of The Year. Runners-up were “hybrid” and “metaverse.” If you ask me, those are as worthy as words like “resilience,” “fast-vertising,” “global unrest,” which saturated our news […]
The Future of AI in Client/Agency Relationships
AI has the potential to fundamentally improve the way we produce advertising. How will AI also impact client/agency relationships? When IBM developed Deep Blue, the artificial intelligence (AI) program had one purpose: to play chess. This program made history by becoming the first intelligent machine to beat chess master Gary Kasparov in a 1997 chess […]
Volume 68 February 2023
Executive Summary 2022 was tumultuous and challenging at all levels after a series of worldwide tragedies—from the pandemic to weather disasters to Russia’s invasion of Ukraine, and the resulting inflation and high energy prices, the advertising and marketing world had plenty on its plate to address consumer concerns and keep business healthy. This is a […]
Seven Phrases That Defined Advertising In 2022 (And Describe Where The Industry Is Headed Next)
— Read our article posted on Forbes — 2022 challenged us all. “Inclusion” was voted ANA 2022 Marketing Word of The Year. Runners-up were “hybrid” and “metaverse.” If you ask me, those are as worthy as words like “resilience,” “fast-vertising,” “global unrest,” which saturated our news channels. Let’s look at the most impactful drivers of […]
