2022 TOP AGENCIES IN THE WORLD

Our visual: captures the largest global agencies based on 2021 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). To request a complimentary electronic copy of the poster, please contact [email protected]  

2020 TOP AGENCIES IN THE WORLD

Our visual: captures the largest global agencies based on 2019 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.).  To request a complimentary electronic copy of any above visuals, please contact [email protected]

POSTER: CONSIDERATIONS TO DETERMINE THE RIGHT AGENCY MODEL

Our visual: outlines three key considerations when deciding the best agency model for brand advertisers. To determine the right agency model, clients will want to evaluation the breadth of options available and the implications each scenario may have for the company’s marketing effectiveness, integration, costs, speed to market, agility, process efficiencies, brand/message control, and internal […]

IN THE NEWS: A GUIDE TO AGENCY MANAGEMENT IN 2020

Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human resources and almost every other corporate function. So, it’s no surprise that the list of activities on marketers’ desks increasingly runs long and deep. Too […]

IN THE NEWS: MARKETER’S STRONGEST MUSCLE IS THE AGENCY

Featured on the ANA: Keys to Ending the Agency Mania — Read the ANA’s published article — A short decade ago, the world of advertising was going through major disruption with the unstoppable advance of the empowered consumer through technology and digital mediums. Now, because of this change, the advertising and marketing communication disciplines are […]

IN THE NEWS: THE AGENCY MODEL OF THE FUTURE

Featured on CMO.com — Read the published CMO.com article — This article is part of our series about 2019 trends, predictions, and new opportunities. Click here for more. Agencies in marketing and communication services have expanded their reputation for demonstrating strong creativity and executional skills to also building upon a scientific body of knowledge that […]

IN THE NEWS: EFFECTIVE AGENCY MANAGEMENT

Featured on the ANA: — Read the published ANA article — No matter what kind of marketer you are, you’ll spend years acquiring essential skills to master your craft. One of the most critical skills is often the least: how to work effectively with your agency partners. This is an important muscle for any marketer […]

ARTICLE: HOW IN-HOUSE AND EXTERNAL AGENCIES CAN NOT ONLY COEXIST BUT THRIVE TOGETHER

How in-house and external agencies can not only coexist but thrive together. Download a print-friendly version here By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator The growing number of brand advertisers setting up their own in-house agencies has grown exponentially in recent years. This phenomenon is often mentioned by industry analysts and top agency […]