Beyond Innovation: Transforming Partnerships for Lasting Value
Innovation is the lifeblood of the modern knowledge economy, fueling growth and shaping industries… The World Economic Forum highlights that innovation-driven productivity accounts for a staggering 50% of long-term GDP growth in both developed and emerging markets. Nowhere is this impact more pronounced than in the advertising industry, where the ability to stand out, […]
The Marketing Procurement Renaissance: Redefining Value and Innovation in a New Era of Relationship Capital
Industry leaders prepare for a transformative year of client and agency partnerships Leaders in marketing procurement gather every year at events to anticipate, explore, dissect, and debate the trends that are shaping the industry today and for years to come. The advertising industry has entered a transformative phase, its most profound in decades, as […]
2024 Top Agencies in the World by Revenue
Our visual captures the largest global agencies based on 2023 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.) Download a print-friendly version here
Breaking Silos: The Key to Effective Cross-Agency Teamwork
How Brand Advertisers Can Foster Collaboration, Enhance Communication, and Drive Collective Success! The largest brands in the world rely on a web of agencies across several advertising and marketing disciplines. Some brands have dozens, even hundreds, of agency partners working on their behalf. The ability of their agencies to seamlessly collaborate and work together […]
2023 Top agencies in the world by revenue
Our visual captures the largest global agencies based on 2022 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). Download a print-friendly version here
Overcome the 3Cs of Partnership Demise
Chaos, Complexity and Costs greatest threats to corporate performance Partnerships always have played a crucial role in driving growth, no matter the industry. Partner collaboration helps businesses go further, access additional talent and resources, and leverage each other’s strengths. In advertising and marketing, effective collaboration between a brand and its ecosystem of agencies and marketing […]
2022 Top agencies in the world by revenue
Our visual captures the largest global agencies based on 2021 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). Download a print-friendly version here
2020 Top agencies in the world by revenue
Our visual: captures the largest global agencies based on 2019 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). To request a complimentary electronic copy of any above visuals, please contact [email protected]
Considerations to Determine the Right Agency Model
Our visual outlines three key considerations when deciding the best agency model for brand advertisers. To determine the right agency model, clients will want to evaluate the breadth of options available and the implications each scenario may have for the company’s marketing effectiveness, integration, costs, speed to market, agility, process efficiencies, brand/message control, and internal […]
How Much Risk Brand Advertisers Are Willing to Take With Their Agency Partners, and What Impact It Has on Their Overall Performance
What’s Your Risk Profile? From choosing what stock or bond to purchase to deciding whether you should travel or shake hands during the Coronavirus epidemic, the everyday decisions we make are based on our individual risk profiles, or what is often referred to as risk tolerance. Financial institutions have mastered the artform of asking customers […]
A Guide to Agency Management in 2020
Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human resources and almost every other corporate function. So, it’s no surprise that the list of activities on marketers’ desks increasingly runs long and deep. Too […]
Top Search Consultants Meet in LA Looking for Insight on the Changing Nature of the Ad Industry and Its Vibrant Ecosystem of Agencies
Still Searching: In the American thriller “Searching,” by Aneesh Chaganty and Sev Ohanian, a father searches for his daughter in a movie set solely on computer screens and smartphones. The movie, which premiered at the Sundance Film Festival in early 2018, is a financial success, generating 75 times more in revenue than it cost to […]
