2023 Top agencies in the world by revenue
Our visual captures the largest global agencies based on 2022 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). Download a print-friendly version here
Overcome the 3Cs of Partnership Demise
Chaos, Complexity and Costs greatest threats to corporate performance Partnerships always have played a crucial role in driving growth, no matter the industry. Partner collaboration helps businesses go further, access additional talent and resources, and leverage each other’s strengths. In advertising and marketing, effective collaboration between a brand and its ecosystem of agencies and marketing […]
2022 Top agencies in the world by revenue
Our visual: captures the largest global agencies based on 2021 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). Download a print-friendly version here
2020 Top agencies in the world by revenue
Our visual: captures the largest global agencies based on 2019 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). To request a complimentary electronic copy of any above visuals, please contact [email protected]
Considerations to Determine the Right Agency Model
Our visual: outlines three key considerations when deciding the best agency model for brand advertisers. To determine the right agency model, clients will want to evaluation the breadth of options available and the implications each scenario may have for the company’s marketing effectiveness, integration, costs, speed to market, agility, process efficiencies, brand/message control, and internal […]
How Much Risk Brand Advertisers Are Willing to Take With Their Agency Partners, and What Impact It Has on Their Overall Performance
What’s Your Risk Profile? From choosing what stock or bond to purchase to deciding whether you should travel or shake hands during the Coronavirus epidemic, the everyday decisions we make are based on our individual risk profiles, or what is often referred to as risk tolerance. Financial institutions have mastered the artform of asking customers […]
A Guide to Agency Management in 2020
Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human resources and almost every other corporate function. So, it’s no surprise that the list of activities on marketers’ desks increasingly runs long and deep. Too […]
Top Search Consultants Meet in LA Looking for Insight on the Changing Nature of the Ad Industry and Its Vibrant Ecosystem of Agencies
Still Searching: In the American thriller “Searching,” by Aneesh Chaganty and Sev Ohanian, a father searches for his daughter in a movie set solely on computer screens and smartphones. The movie, which premiered at the Sundance Film Festival in early 2018, is a financial success, generating 75 times more in revenue than it cost to […]
Marketer’s Strongest Muscle is the Agency
Featured on the ANA: Keys to Ending the Agency Mania — Read the ANA’s published article — A short decade ago, the world of advertising was going through major disruption with the unstoppable advance of the empowered consumer through technology and digital mediums. Now, because of this change, the advertising and marketing communication disciplines are […]
The Agency Model of the Future
Featured on CMO.com — Read the published CMO.com article — This article is part of our series about 2019 trends, predictions, and new opportunities. Click here for more. Agencies in marketing and communication services have expanded their reputation for demonstrating strong creativity and executional skills to also building upon a scientific body of knowledge that […]
Effective Agency Management
Featured on the ANA: — Read the published ANA article — No matter what kind of marketer you are, you’ll spend years acquiring essential skills to master your craft. One of the most critical skills is often the least: how to work effectively with your agency partners. This is an important muscle for any marketer […]
The Primary Drivers Behind the Move to Deliverable-First Pricing with Agencies
The Rise of Deliverable-first Models: What are deliverable-first models, and why are they on the rise? It’s dinner time. You sit down and look at the menu. You place our order. The dishes you ordered are specialties of that restaurant. After you enjoy your meal, you ask for the check. You get an itemized list […]
