5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First
5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First By Bruno Gralpois, Co-founder and Principal at Agency Mania Solutions There’s a lot to weigh to find the best fit for your agency A deliverable-first model could prove more efficient. Thinking hard about those agency retainers? Sure, many brand and […]
How In-House and External Agencies Can Not Only Coexist But Thrive Together
How in-house and external agencies can not only coexist but thrive together. Download a print-friendly version here By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator The growing number of brand advertisers setting up their own in-house agencies has grown exponentially in recent years. This phenomenon is often mentioned by industry analysts and top agency […]
Relationship Capital
ANA Final Say By Bruno Gralpois As we celebrate the ANA’s 100th Anniversary and its vibrant history of advertising, it’s a good time to reflect on our vast and ever-growing arsenal of weapons of mass persuasion and ask ourselves: What clever combination of stones may we have left unturned? Following years of economic progress driven […]
Managing (Agency) Mania
Featured on AdWeek: — Read AdWeek’s published article — If it’s news to you that the client/agency model has been in flames for years now, there’s also this new thing called the Internet that you might want to know about. Of course, there’s a big difference between just saying that the old setup is shot […]
4 Ways Brand Advertisers Can Implement the Right Agency Model and Unlock the Transformational Value of Their Agency Partnerships
Blind Men and the Elephant: Download a print-friendly version here “It was six men of Indostan To learning much inclined, Who went to see the Elephant (Though all of them were blind), That each by observation Might satisfy his mind.” In his infamous poem “The Blind Men and the Elephant,” 19th century American poet John […]
