Five Inconvenient Truths About Client-Agency Partnerships in 2021 and How to Fix Them
Featured on WARC: This article examines the increased tension in client–agency relationships amid the COVID-induced recession, and how to make 2021 an opportunity to renew and refresh these partnerships. — Read the published article on WARC — Read the quick summary: The agency industry has been shaken by the pandemic, with the associated budget cuts […]
10 Best COVID-Related Advertising Quotes January 2021
Discover the 10 most inspiring COVID-related quotes about the current state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Four Types of Risk Profiles When Working with Agency Partners – What’s Yours?
Featured on Producers & Procurers iQ: How much risk are brand advertisers willing to take with their agency partners? And what impact does it have on their overall performance? — Read the published article by Producers and Procurers IQ — From choosing what stock or bond to purchase to deciding whether you should travel or […]
Save Your Agency-Client Relationships from Drowning in the Pandemic Sea
Featured on 4A’s and ANA: How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s — — Read the published article on ANA — The recent health crisis tested every business, every individual, and every relationship in some way. We will […]
Save Your Agency-Client Relationships from Drowning in the Pandemic Sea
How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s — — Read the published article on ANA — The recent health crisis tested every business, every individual, and every relationship in some way. We will look back and, without a […]
How to successfully complete your agency transition (Checklist)
Request a checklist to help you prepare for an effective, smooth and expedient transition: Are you in the process of hiring a new agency? How do you best handle that transition? This is a critical and recurring activity for most advertisers. By reading our checklist, you’ll be prepared to complete a successful agency transition. Contents […]
How to be the best client possible to your agency partner (Checklist)
Request a checklist to assist you in being a top-notch client to your agency: By using our checklist, clients will learn to be the most effective in the way they engage and collaborate with agency partners. Are you the type of client that your agency wants to retain and grow? Does your agency want to […]
How to select the right software solution provider (Checklist)
Request a checklist to assist you in efficiently selecting the right long-term software solution provider: We understand that the process of selecting the right software solution provider for your agency management needs can be a daunting task, as you must consider many variables. Our checklist will help you go through the decision-making process more decisively […]
Partnering for success
Our visual: showcases the 10 essential ingredients to PARTNERING for success. We breakdown what we’ve learned over decades about top-performing partnerships and how to achieve long-term success. Download a print-friendly version here Find the accompanying article here
What Advertisers Should do to Protect Their Investment in Valuable Agency Relationships During Difficult Economic Times
Successfully Managing Agency Partnerships in Tumultuous Times: In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations are far greater and the consequences potentially disastrous. Things are moving fast. Decisions are made hastily. The tendency is to favor short-term gains, and the […]
The Brand Agency Relationship Can Suffer During Tumultuous Times
Featured on AdExchanger: — Read AdExchanger’s Published Article — In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations are far greater and the consequences potentially disastrous. The tendency is to favor short-term gains, and the focus is on extinguishing raging fires. […]
Best Practices in Agency Management
Our visual: outlines the key agency relations/management responsibilities, and success ingredients to drive operational excellence. We break down: The roles (strategy/governance, partnership management, engagement/delivery, and measurement/optimization), Primary focus areas (talent, relationship, work/outcomes and performance). And recipe to effectively establish this critical function. To request a complimentary electronic copy of any above visuals, […]
