Is your preferred partner program painful or prosperous?
How can we build a more resilient and effective supply chain in a post-COVID and constantly disrupted marketplace? Perhaps at no other time in our history has the importance of the supply chain been so obvious in companies’ ability to operate and drive organizational growth. Yet the marketing and advertising world has long understood that […]
2022 Top agencies in the world by revenue
Our visual: captures the largest global agencies based on 2021 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). Download a print-friendly version here
ARTICLE: TOGETHER, COMMITTED TO A BETTER WORLD
Should your agencies be as committed as you are to net-zero carbon emissions, diversity and inclusion, and other ways to better the world? — Read our article offered as a complimentary resource in the World Federation of Advertisers webinar — — Read our article on 4As — […]
Together committed to a better world
Featured on World Federation of Advertisers: Should your agencies be as committed as you are to net-zero carbon emissions, diversity and inclusion, and other ways to better the world? — Read our article offered as a complimentary resource in the World Federation of Advertisers webinar — […]
ARTICLE: THE ORGANIZED FEEDBACK FRAMEWORK
Providing and receiving feedback to/from valuable partners requires a multi-dimensional organized approach that is essential to building long-term thriving partnerships: — Read the published article on 4A’s — — Read the published article from the Association of National Advertisers– All relationships flourish on feedback. All relationships require input […]
Achieving superior supplier value – Collaboration and focus
Featured on Producers & Procurers iQ: Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. — Read the published Producers & Procurers iQ article — We are all familiar with the concept of asset management. This is something we intuitively practice when we manage a retirement […]
INDUSTRY UPDATE VOLUME 54
Executive Summary – Monthly Recap Cannes Lions Festival announced that it’s going 100% digital for its second straight year, indicating that the light is there but still at the end of a long, very long tunnel. Global agencies reported their 2020 financial performance and, despite single-digit revenue drop and a painful decline in organic growth […]
VIDEO: 10 BEST ADVERTISING QUOTES OF APRIL 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Marla Kaplowitz (CEO 4As), Ivan Pollard (Global CMO General Mills), and Marc Pritchard (Chief Brand Officer Procter & Gamble), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
ARTICLE: PARTNERSHIP IN 2021 – AN INCONVENIENT TRUTH
Raising awareness of the increased tension in client/agency relationships amid COVID – The case for why 2021 will be the year of renewed partnerships: — Read the published article on 4A’s — The 2006 Oscar-winning documentary “An Inconvenient Truth” featuring former United States Vice President Al Gore reenergized the environmental movement after making a dire […]
FIVE INCONVENIENT TRUTHS ABOUT CLIENT-AGENCY PARTNERSHIPS IN 2021 AND HOW TO FIX THEM
Featured on WARC: This article examines the increased tension in client–agency relationships amid the COVID-induced recession, and how to make 2021 an opportunity to renew and refresh these partnerships. — Read the published article on WARC — Read the quick summary: The agency industry has been shaken by the pandemic, with the associated budget cuts […]
VIDEO: 10 BEST COVID-RELATED ADVERTISING QUOTES JANUARY 2021
Discover the 10 most inspiring COVID-related quotes about the current state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
FOUR TYPES OF RISK PROFILES WHEN WORKING WITH AGENCY PARTNERS – WHAT’S YOURS?
Featured on Producers & Procurers iQ: How much risk are brand advertisers willing to take with their agency partners? And what impact does it have on their overall performance? — Read the published article by Producers and Procurers IQ — From choosing what stock or bond to purchase to deciding whether you should travel or […]