It’s Not The 50% You Get Right That Matters
Treated as an annual formality, client–agency assessments will merely end up funding yet another avoidable agency review. The process of performance evaluations deserves the same strategic rigor as any other major business decision. Ask a CMO how an agency relationship is going, and the typical answer is: “Pretty good, for the most part.” And the […]
Agency Mania Solutions Co-Founder Bruno Gralpois to Present New WFA Research on Agency Commercial Models at WFA Forum Connect New York
New joint study with the World Federation of Advertisers finds that briefing quality, trust and feedback — not remuneration models — are the strongest drivers of agency performance. SEATTLE, Sept. 28, 2026 – Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, will present the findings of a new joint research report with the World Federation […]
2026 Top Agencies in the World by Revenue
Our visual captures the largest global agencies based on 2025 revenue/agency changes. We break down the top 5 notable agencies (and networks) and list out the top 15 agencies’ revenue, year-over-year change, and key information (HQ, worldwide scope, size, etc.) Notable Changes from 2024 – 2025: Omnicom’s acquisition of IPG was finalized at the end […]
Agency Mania Solutions and WFA Renew Global Strategic Partnership, Expanding Commitment to Stronger Brand–Agency Relationships
Building on a landmark first year of joint research, thought leadership, and member education, the two organizations deepen their alliance to help global advertisers unlock greater value from their agency partnerships. BELLEVUE, WA – August 8th, 2026 – Agency Mania Solutions (AMS), the industry’s leading provider of partnership management software, and the World Federation […]
4 Questions That Changed the Rules of Marketing Procurement
What marketing procurement leaders asked in recent years—and why the powerful answers changed everything The advertising industry crossed a line—and there is no going back. Momentum stacked on momentum. Assumptions cracked. New realities took hold. Tech innovation like artificial intelligence moved decisively from promise to power, reshaping how work is done, partnerships are built, and […]
10 Hard Truths Every CMO Must Confront to Lead Fearlessly
A candid look at the choices, challenges, and convictions that define modern marketing leadership in a new partnership era In today’s hyperconnected business world, every decision sets off a ripple that can amplify strengths or expose weaknesses across an entire ecosystem. Among all the partnerships that shape a company’s destiny, few are as consequential as […]
3 Key Industry Shifts Redefining the Future of Client–Agency Partnerships
The rules of engagement are being rewritten, and transforming what partnership truly means. Advertising is evolving at an unprecedented pace, perhaps faster than any other industry today. As the industry transforms, the very fabric of client–agency relationships—the foundation on which marketing is built—is being rewoven. At Agency Mania Solutions’ recent Client Consortium in Kirkland, WA, […]
Agency Mania Solutions Convenes Client Consortium to Shape the Future of Agency Management
Leading partnership management software firm brings together industry visionaries for exclusive think tank focused on navigating AI, market evolution, and tomorrow’s agency partnerships. KIRKLAND, WA – October 23, 2025 – Agency Mania Solutions (AMS) hosted its bi-annual Client Consortium this week at The Woodmark Hotel and Still Spa in Kirkland, Washington, convening a record […]
Benchmarking, Reinvented
From cost control to clarity, alignment to stronger partnerships In recent years, brand advertisers have doubled down on building strong benchmarking capabilities, often in close partnership with their marketing procurement teams. Scope-of-work and cost benchmarks provide a critical lens—comparing what agencies propose to deliver, at what price, against either internal historical data or broader industry […]
2025 Top Agencies in the World by Revenue
Our visual captures the largest global agencies based on 2024 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.) Notable Changes from 2023 – 2024: Accenture Song surpassed WPP to become the […]
“If My Agency Uses AI, Am I Overpaying?”
As artificial intelligence reshapes agency operations and increases productivity, advertisers must rethink compensation models and ensure they’re paying for true value—not just output. Every CMO, whether aloud or behind closed doors, has posed the same question to their marketing procurement team: Are we overpaying our agency now that AI is in play? Amid economic […]
Agency Mania Solutions Announces New AI Capabilities Within EvaluationDeliver™ Platform
Leading partnership management software firm Agency Mania Solutions introduces intelligent automation features within its EvaluationDeliver™ platform, enhancing how client–agency performance is measured and acted upon. BELLEVUE, WA – May 29, 2025 – Agency Mania Solutions (AMS), a leading provider of SaaS-based agency management solutions, today announced the release of new artificial intelligence capabilities within […]