The DNA of a successful partnership
Our visual uncovers the ingredients that drive success and elevate your agency partnerships to new heights. Discover the secrets behind flourishing collaborations between brand advertisers and their agency partners today! Download a print-friendly version here
2023 Top agencies in the world by revenue
Our visual captures the largest global agencies based on 2022 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). Download a print-friendly version here
2022 Top agencies in the world by revenue
Our visual: captures the largest global agencies based on 2021 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). Download a print-friendly version here
We don’t talk about… no no no
Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB Online — Unless you live under a rock, by now you probably heard the most popular of the […]
Why Advertisers Must Pay it Forward to Systematically and Effectively Reduce Costs and Eliminate Inefficiencies
The Investment Dilemma: It often costs a penny to save $100 dollars. That’s right. By cost, I mean “investment.” As with any investment, you expect the return to be far greater than the costs. Therefore, even in a time of economic uncertainty, brand advertisers must invest in solutions like scope management to better manage agency […]
Anticipating the Cascading Impact of the Covid-19 Crisis on the Advertising Industry and Client/Agency Relationships
The Domino Effect: Bracing for Impact In 2009, at the “The World in Domino – The Show with the Flow” event held in Leeuwarden, Netherlands, 4,491,863 dominos toppled. This represented the highest ever documented number of consecutive falling domino stones, setting a new world record. The concept has encouraged many aficionados to break world records […]
What Metrics Should Advertisers Use to Make Effective Use of Their Agency Partnerships?
The Right KPIs to Manage Agency Partners: When the concept of dashboards was introduced, it mostly served to protect vehicle occupants from debris thrown or “dashed up,” by the horses’ hooves in front of the carriage, and when cars came on the scene, protection from the heat and oil of the engine. In other words, […]
The CMO’s Responsibility For Managing Agency Partnerships
Featured on AdExchanger — Read the published AdExchanger article — “Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. Self-reflection is an important part of personal development. Only by asking ourselves […]
Accountability in Agency-Client Relationships is a Two-Way Street
Featured on MediaPost’s AgencyDaily & 4A’s SmartBrief: — Read the published AgencyDaily article — — Read the published 4A’s article — The average client-agency relationship is in sharp decline, creating much tension and uncertainty for both advertisers and agencies. Billions of marketing dollars are still channeled through randomly selected agencies by clients of all sizes […]
A Playbook for a Better Agency/Client Relationship in 2019
Featured on ANA Marketing Maestros: — Read the published ANA article — Like all good relationships, the dynamic between brands and their agencies is in a constant state of ups and downs. Add to it the stress of meeting KPIs and budget demands and you have potential a recipe for trouble. But with some strategic […]
How Marketing Leaders Must Build the Right Agency Management Competencies to Enable Their Organization to do More
How marketing leaders must build the right Agency Management competencies to enable their organization to do more. By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF version here For years, the practice of agency management has been viewed purely as an operational function by the C-suite. Instead, Chief Marketing Officers (CMOs) should view […]
How Voice Required New Skills and Agency Competencies, and What Brand Advertisers Are Doing to Take Advantage of Those
How voice required new skills and agency competencies, and what brand advertisers are doing to take advantage of those By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here If you have Amazon Echo (aka Alexa), Google Home or Apple’s HomePod at home, go ahead and ask them: […]
