The DNA of a successful partnership

The DNA of a Successful Partnership Poster Preview

Our visual uncovers the ingredients that drive success and elevate your agency partnerships to new heights. Discover the secrets behind flourishing collaborations between brand advertisers and their agency partners today! Download a print-friendly version here

2023 Top agencies in the world by revenue

Our visual captures the largest global agencies based on 2022 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). Download a print-friendly version here

2022 Top agencies in the world by revenue

Our visual: captures the largest global agencies based on 2021 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). Download a print-friendly version here  

We don’t talk about… no no no

Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB Online —  Unless you live under a rock, by now you probably heard the most popular of the […]

The CMO’s Responsibility For Managing Agency Partnerships

Featured on AdExchanger — Read the published AdExchanger article — “Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. Self-reflection is an important part of personal development. Only by asking ourselves […]

Accountability in Agency-Client Relationships is a Two-Way Street

Featured on MediaPost’s AgencyDaily & 4A’s SmartBrief: — Read the published AgencyDaily article — — Read the published 4A’s article — The average client-agency relationship is in sharp decline, creating much tension and uncertainty for both advertisers and agencies. Billions of marketing dollars are still channeled through randomly selected agencies by clients of all sizes […]

A Playbook for a Better Agency/Client Relationship in 2019

Featured on ANA Marketing Maestros: — Read the published ANA article — Like all good relationships, the dynamic between brands and their agencies is in a constant state of ups and downs. Add to it the stress of meeting KPIs and budget demands and you have potential a recipe for trouble. But with some strategic […]

How Marketing Leaders Must Build the Right Agency Management Competencies to Enable Their Organization to do More

How marketing leaders must build the right Agency Management competencies to enable their organization to do more. By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF version here For years, the practice of agency management has been viewed purely as an operational function by the C-suite. Instead, Chief Marketing Officers (CMOs) should view […]