2022 TOP AGENCIES IN THE WORLD

Our visual: captures the largest global agencies based on 2021 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). To request a complimentary electronic copy of the poster, please contact [email protected]  

WE DON’T TALK ABOUT…NO, NO, NO!

Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB Online —  Unless you live under a rock, by now you probably heard the most popular of the […]

IN THE NEWS: THE CMO’S RESPONSIBILITY FOR MANAGING AGENCY PARTNERSHIPS

Featured on AdExchanger — Read the published AdExchanger article — “Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. Self-reflection is an important part of personal development. Only by asking ourselves […]

IN THE NEWS: ACCOUNTABILITY IN AGENCY-CLIENT RELATIONSHIPS IS A TWO-WAY STREET

Featured on MediaPost’s AgencyDaily & 4A’s SmartBrief: — Read the published AgencyDaily article — — Read the published 4A’s article — The average client-agency relationship is in sharp decline, creating much tension and uncertainty for both advertisers and agencies. Billions of marketing dollars are still channeled through randomly selected agencies by clients of all sizes […]

IN THE NEWS: A PLAYBOOK FOR A BETTER AGENCY/CLIENT RELATIONSHIP IN 2019

Featured on ANA Marketing Maestros: — Read the published ANA article — Like all good relationships, the dynamic between brands and their agencies is in a constant state of ups and downs. Add to it the stress of meeting KPIs and budget demands and you have potential a recipe for trouble. But with some strategic […]

HOW MARKETING LEADERS MUST BUILD THE RIGHT AGENCY MANAGEMENT COMPETENCIES TO ENABLE THEIR ORGANIZATION TO DO MORE

How marketing leaders must build the right Agency Management competencies to enable their organization to do more. By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF version here For years, the practice of agency management has been viewed purely as an operational function by the C-suite. Instead, Chief Marketing Officers (CMOs) should view […]

ARTICLE: HOW VOICE REQUIRED NEW SKILLS AND AGENCY COMPETENCIES, AND WHAT BRAND ADVERTISERS ARE DOING TO TAKE ADVANTAGE OF THOSE

      How voice required new skills and agency competencies, and what brand advertisers are doing to take advantage of those By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here If you have Amazon Echo (aka Alexa), Google Home or Apple’s HomePod at home, go ahead and ask them: […]

ARTICLE: HOW BRAND ADVERTISERS CAN SIMPLIFY ROSTER MANAGEMENT WITHOUT SIGNIFICANTLY SHRINKING THE NUMBER OF AGENCIES THEY WORK WITH

Download a print-friendly version here Less is More. More or Less. The world of marketing has become incredibly complex. Advertisers are building new muscles to deliver ever-more integrated consumer experiences, requiring them to assemble a broad set of specialty skills and agency competencies. However, as CMOs face greater complexity, many of them have chosen to […]

ARTICLE: HOW TO HANDLE THE HEAT OF AGENCY TRANSITIONS

— Read the published article on ANA — — Read the published article on Adforum — How to conduct an effective, smooth and expedient agency transition…without getting burned in the process. Last year was terribly “hot” in advertising, and if you are wondering, I am not referring to global warming or the steamy agency work […]