How Brand Advertisers Can Simplify Roster Management Without Significantly Shrinking the Number of Agencies They Work With
Download a print-friendly version here Less is More. More or Less. The world of marketing has become incredibly complex. Advertisers are building new muscles to deliver ever-more integrated consumer experiences, requiring them to assemble a broad set of specialty skills and agency competencies. However, as CMOs face greater complexity, many of them have chosen to […]
How to Handle the Heat of Agency Transitions
— Read the published article on ANA — — Read the published article on Adforum — How to conduct an effective, smooth and expedient agency transition…without getting burned in the process. Last year was terribly “hot” in advertising, and if you are wondering, I am not referring to global warming or the steamy agency work […]