How Marketing Leaders Must Build the Right Agency Management Competencies to Enable Their Organization to do More
How marketing leaders must build the right Agency Management competencies to enable their organization to do more. By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF version here For years, the practice of agency management has been viewed purely as an operational function by the C-suite. Instead, Chief Marketing Officers (CMOs) should view […]
How Voice Required New Skills and Agency Competencies, and What Brand Advertisers Are Doing to Take Advantage of Those
How voice required new skills and agency competencies, and what brand advertisers are doing to take advantage of those By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here If you have Amazon Echo (aka Alexa), Google Home or Apple’s HomePod at home, go ahead and ask them: […]
How Brand Advertisers Can Simplify Roster Management Without Significantly Shrinking the Number of Agencies They Work With
Download a print-friendly version here Less is More. More or Less. The world of marketing has become incredibly complex. Advertisers are building new muscles to deliver ever-more integrated consumer experiences, requiring them to assemble a broad set of specialty skills and agency competencies. However, as CMOs face greater complexity, many of them have chosen to […]
How to Handle the Heat of Agency Transitions
— Read the published article on ANA — — Read the published article on Adforum — How to conduct an effective, smooth and expedient agency transition…without getting burned in the process. Last year was terribly “hot” in advertising, and if you are wondering, I am not referring to global warming or the steamy agency work […]