ARE YOU GAMBLING WITH YOUR AGENCY PARTNERS?

Gambling with Agency Partners

— Read our article posted on Forbes — –– Read our article posted on Producers @ Procurers iQ — Four Lessons To Build Strong Partnerships There is no place like Las Vegas to understand gambling. Gambling’s what it’s known for. If you visit Sin City and do not hold some cards, play at a slot […]

2022 TOP AGENCIES IN THE WORLD

Our visual: captures the largest global agencies based on 2021 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). To request a complimentary electronic copy of the poster, please contact [email protected]  

SHOULD ADVERTISERS STILL CARE ABOUT AGENCY AWARDS?

The highly debated value of agency award shows and the question of advertiser participation. — Read our article posted on Forbes — — Read our article posted on 4As — Toronto-based creative company, Zulu Alpha Kilo (inspired by the NATO phonetic alphabet, if you were wondering), produced a parody video called “Awards Gone Wild,” making […]

10 BEST QUOTES ABOUT INNOVATION AND CHANGE FOR MAY 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Bob Liodice (President & Ceo ANA), Todd Newman (VP Innovation Keurig Dr Pepper), Sir Martin Sorrell (CEO S4 Capital), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

VIDEO: 10 BEST ADVERTISING QUOTES OF APRIL 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Marla Kaplowitz (CEO 4As), Ivan Pollard (Global CMO General Mills), and Marc Pritchard (Chief Brand Officer Procter & Gamble), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

UNLEARNING COMMON MISCONCEPTIONS ABOUT AGENCIES

Featured on Marketing Dive: Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships. — Read the published Marketing Dive article — The following is a guest post by Bruno Gralpois, co-founder and principal of Agency Mania Solutions. Opinions are the […]

VIDEO: 10 BEST ADVERTISING QUOTES OF FEBRUARY 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Raja Rajamannar (CMO Mastercard), Barry Byrne (Global Head of Marketing adidas),  and Bruno Cardinali (CMO Popeyes Louisiana Kitchen), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

IN THE NEWS: THE QUESTION GUIDE TO FINANCIAL STABILITY DURING A RECESSION

Featured on Adweek: Is your agency ready for a recession? –Read the published Adweek guide – Agencies are hardly strangers to volatility. Increasingly late or delayed payments from clients and the unpredictability of project-based work make financial stability a challenge even in the best of times. While there’s no way of knowing what the next […]

ARTICLE: WHAT ADVERTISERS SHOULD DO TO PROTECT THEIR INVESTMENT IN VALUABLE AGENCY RELATIONSHIPS DURING DIFFICULT ECONOMIC TIMES

Successfully Managing Agency Partnerships in Tumultuous Times: In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations are far greater and the consequences potentially disastrous. Things are moving fast. Decisions are made hastily. The tendency is to favor short-term gains, and the […]

IN THE NEWS: THE BRAND AGENCY RELATIONSHIP CAN SUFFER DURING TUMULTUOUS TIMES

Featured on AdExchanger: — Read AdExchanger’s Published Article — In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations are far greater and the consequences potentially disastrous. The tendency is to favor short-term gains, and the focus is on extinguishing raging fires. […]

VALUE OF EFFECTIVE AGENCY MANAGEMENT

Our visual: showcases the primary value of effective agency management. We break down the 4 core principles of effective agency management and the main capabilities each can bring.             To request a complimentary electronic copy of any above visuals, please contact [email protected]