The Question Guide to Financial Stability During a Recession

Featured on Adweek: Is your agency ready for a recession? –Read the published Adweek guide – Agencies are hardly strangers to volatility. Increasingly late or delayed payments from clients and the unpredictability of project-based work make financial stability a challenge even in the best of times. While there’s no way of knowing what the next […]

What Advertisers Should do to Protect Their Investment in Valuable Agency Relationships During Difficult Economic Times

Successfully Managing Agency Partnerships in Tumultuous Times: In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations are far greater and the consequences potentially disastrous. Things are moving fast. Decisions are made hastily. The tendency is to favor short-term gains, and the […]

The Brand Agency Relationship Can Suffer During Tumultuous Times

Featured on AdExchanger: — Read AdExchanger’s Published Article — In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations are far greater and the consequences potentially disastrous. The tendency is to favor short-term gains, and the focus is on extinguishing raging fires. […]

The value of effective agency management

Our visual: showcases the primary value of effective agency management. We break down the 4 core principles of effective agency management and the main capabilities each can bring. Download a print-friendly version here

Amazon’s Advertising Phenomenon Fuels a Seattle Talent Boom

Featured on Puget Sound Business Journal & Yahoo! Finance: — Read the PSBJ published article — Seattle is on its way to becoming the next advertising industry nerve center, mostly fueled by Amazon’s rapid and powerful entry into the advertising business. With such a large share of e-commerce transactions going through Amazon, it’s hard for […]

How to Detect the Early Signs of Inefficiencies in Client/Agency Relationships, and What to do About It…Before It’s Too Late

How to detect the early signs of inefficiencies in client/agency relationships. And what to do about it…before it’s too late. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here We are good. We are really good, at reading traffic signs. This is not a new skill. The earliest form of road […]