Overcome the 3Cs of Partnership Demise
Chaos, Complexity and Costs greatest threats to corporate performance Partnerships always have played a crucial role in driving growth, no matter the industry. Partner collaboration helps businesses go further, access additional talent and resources, and leverage each other’s strengths. In advertising and marketing, effective collaboration between a brand and its ecosystem of agencies and marketing […]
The Future of AI in Client/Agency Relationships
AI has the potential to fundamentally improve the way we produce advertising. How will AI also impact client/agency relationships? When IBM developed Deep Blue, the artificial intelligence (AI) program had one purpose: to play chess. This program made history by becoming the first intelligent machine to beat chess master Gary Kasparov in a 1997 chess […]
10 Best Advertising Quotes of February 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Raja Rajamannar (CMO Mastercard), Barry Byrne (Global Head of Marketing adidas), and Bruno Cardinali (CMO Popeyes Louisiana Kitchen), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Partnership in 2021 – An Inconvenient Truth
Raising awareness of the increased tension in client/agency relationships amid COVID – The case for why 2021 will be the year of renewed partnerships: — Read the published article on 4A’s — The 2006 Oscar-winning documentary “An Inconvenient Truth” featuring former United States Vice President Al Gore reenergized the environmental movement after making a dire […]
Five Inconvenient Truths About Client-Agency Partnerships in 2021 and How to Fix Them
Featured on WARC: This article examines the increased tension in client–agency relationships amid the COVID-induced recession, and how to make 2021 an opportunity to renew and refresh these partnerships. — Read the published article on WARC — Read the quick summary: The agency industry has been shaken by the pandemic, with the associated budget cuts […]
