AGENCY MANIA SOLUTIONS ONCE AGAIN SPONSORS 2022’S ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE

Partnership management software company reissues support of the large-scale event’s mission to drive greater efficiencies, cost savings and ROI in advertising and marketing. –Download Press Release — BELLEVUE – MAY 2, 2022 – Agency Mania Solutions (AMS) announced today its sponsorship and support of the 2022 Advertising Financial Management (AFM) Conference held by the Association of National […]

AGENCY MANIA SOLUTIONS PARTNERS WITH THE ANA TO OFFER TRAINING COURSES FOR MARKETERS

Agency Mania University courses are now available to members of the Association of National Advertisers (ANA)  — Download Press Release — BELLEVUE – NOVEMBER 2, 2021 –Today Agency Mania Solutions (AMS) announced training curriculum, Agency Mania University (AMU), which will be available to the Association of National Advertisers’ (ANA) members and affiliates through their Media Platform Affiliate Program. This offer was […]

CREATIVE FEEDBACK CHECKLIST FOR MARKETERS

Request a checklist to help you provide high-quality feedback: The ability to conduct effective, creative reviews and provide feedback to the agency about its work is a critical skill set every marketer/client must acquire and master.  By using our checklist, as excerpted from The Creative Feedback Playbook by Bruno Gralpois, you’ll be prepared to complete […]

BACK TO A FUTURE… WHERE RELATIONSHIPS MATTER

What did we learn from the recent ANA Agency Financial Management conference? — Read our article featured on Producers & Procurers iQ — — Read our article featured on the ANA —             “We are back!” This is the sentiment shared by all attendees of the Association of National Advertisers’ […]

AGENCY MANIA SOLUTIONS IS A SPONSOR OF ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE

Agency Mania Solutions Returns as Q&A Sponsor of the 2021 ANA Advertising Financial Management Conference Agency management platform and professional services firm reissued its support for the conference mission to drive greater efficiencies, cost savings and ROI in advertising and marketing. SEATTLE – JUNE 24, 2021 – Agency Mania Solutions (AMS) announced today its sponsorship and support […]

GUEST INTERVIEW WITH BRUNO GRALPOIS

Featured on SuperbCrew Editorial: Below is our recent interview with Bruno Gralpois, the co-founder of Agency Mania Solutions, a premier service and technology firm specializing in helping companies realize the transformational value of managed partnerships. — Read the published SuperbCrew interview — Bruno is the author of best-seller “Agency Mania,”  the former chair of the Association […]

IN THE NEWS: TURNING AGENCIES INTO GROWTH AGENTS

Featured on The ANA Marketing Maestros, 4A’s and Adforum: How brand advertisers enable agency partners to drive business and brand growth through process automation. — Read the article published by ANA Maestros  — — Read the article published by 4A’s — — Read the article published by Adforum — GROWTH. If there is one word […]

PRESS RELEASE: AGENCY MANIA SOLUTIONS HOSTS ANA AGENCY MANAGEMENT WEBINAR

Bruno Gralpois equips attendees with best practices on how to partner for success in times of crisis. SEATTLE – AUGUST 13, 2020 – Partnership expert Bruno Gralpois teams up with the Association of National Advertisers (ANA) to present “Partnering for Success,” a webinar sponsored by the ANA on August 18 for ANA members only. This webinar […]

IN THE NEWS: CUTTING AGENCY FEES IS NOT THE ANSWER TO YOU MARKETING BUDGET CHALLENGES

Featured on ANA Marketing Maestros — Read the published ANA article — The threat of corporate restructuring, zero-based budgeting, and other cost-cutting initiatives can keep CMOs up at night. With the constant pressure to reduce marketing budgets, cutting agency fees is without a doubt very tempting. However, asking agencies to cut their fees without careful […]

IN THE NEWS: USE THE VALUE INDEX TO SHOW ROI. CLIENT/AGENCY RELATIONSHIPS NEED MORE TRANSPARENCY AND ACCOUNTABILITY

Featured on The Drum — Read The Drum’s published article — The marketing industry is buzzing from Samsung Electronics Co.’s recent marketing operation layoffs and speculated connection to the abrupt departure of its CMO, Marc Mathieu. Information shared in The Wall Street Journal indicate the company conducted an internal investigation of the dealings between marketing staff and […]

ARTICLE: WHAT TO EXPECT IN AGENCY FINANCIAL MANAGEMENT IN 2019

What to Expect in Agency Financial Management This Year: The advertising industry has always been a resourceful community where its many participants share best practices and openly discuss challenges that get in the way of prosperity and effective collaboration. I’ve been privileged to attend many events over the years while on the client side, and […]