Agency Mania Solutions Sponsors ANA’s 2024 AFM Conference

The partnership management software company reissues support of the unique event’s mission to drive greater efficiencies, cost savings, and ROI in advertising and marketing.   ORLANDO – May 5, 2024 – Agency Mania Solutions (AMS) announced today its sponsorship and support of the 2024 Advertising Financial Management (AFM) Conference being held by the Association of National Advertisers […]

Volume 75 | March-April 2024

Industry Update v75 Featured Image

Executive Summary The agency world has consolidated its talent to streamline operations and simplify how clients interact or leverage integrated offerings. WPP is a prime example: Last year, WPP merged its creative agencies Wunderman Thompson and VMLY&R to form VML. Then WPP merged two of its largest communication agencies, Hill & Knowlton and BCW, to […]

Agency Mania Solutions Sponsors Marketing Procurement iQ’s London Conference

Partnership management software firm Agency Mania Solutions raises awareness of its growing and innovative client-agency capabilities in the European market.   LONDON – April 16, 2024 – Agency Mania Solutions (AMS) announced today its sponsorship and support of the inaugural Marketing Procurement iQ Conference, taking place today and tomorrow at London’s iconic Kia Oval. Attended by some of […]

Rethinking ‘AI’ in a Partnership World: Advice for Advertisers and Agencies

Rethinking AI in a Partnership World: Advice for Advertisers and Agencies

What if “AI” meant something more than artificial intelligence? Discover 6 surprising and effective ways this popular abbreviation can improve agency partnerships. Members of the Association of National Advertisers selected AI as the Marketing Word of the Year for 2023. No surprise there. The AI phenomenon is indisputable: The abbreviation appears to be in every agency presentation, […]

A CMO’s Wake-up Call: not Who but How

Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” —no matter whom a brand partners with.   A recent article by Ad Age predicts an increase in account reviews as a result of agency layoffs, corporate restructuring, leadership changes, and […]

Volume 74 | January-February 2024

Executive Summary January and February are often characterized by technological innovation as CES is followed by advertising brilliance during the Super Bowl. There is no better way to start 2024 than being inspired by these two epic events, which are stunning illustrations of where the advertising industry is heading. “The beginning of a beautiful relationship […]

Getting Stuff Done – Better, Faster, Smarter

Improving the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times.   In the cacophony of business life and a new year full of promises, when the demands of work, team commitments, and the ever-present allure of conflicting priorities create a symphony of chaos, the quest to get things […]

Volume 73 | October-November 2023

Executive Summary If you are looking for a sign, this might be it. Artificial intelligence is not only changing how we do marketing; it’s changing the agency landscape and the offerings brands rely on. AI is disrupting the agency model in significant ways, and not just because of task automation or productivity gains. Agencies are […]