The centrality of aligning your roster to your model
Featured on Producers & Procurers iQ: Exploring how while a sound agency model and strategy is essential, it is not always enough. — Read our article posted on Producers & Procurers iQ — French military and political leader Napoleon Bonaparte contributed to reforms that propelled state-of-the-art research in science, education, equality, property rights, religious acceptance, […]
Aligning your roster to model
An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it. — Read our article posted on 4As — — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB — — Read our article posted on ClickZ — French […]
Volume 57 August 2021
Executive Summary – Monthly Recap The word of this year might be “Unprecedented,” as we face new and widely unexpected developments in the economy, climate, international and domestic political realm, and our industry. The Tokyo Olympics was off to a disappointing start with a 36% decline in prime-time coverage on NBC (only 17 million viewers) […]
10 Best Advertising Quotes for August 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Mark Read (CEO WPP), Ann Mukherjee (Chairman and CEO North America Pernod Ricard), David Taylor (President Procter & Gamble), Marla Kaplowitz (CEO 4As), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
How to Manage Effective Agency Negotiations
Watch this video recap of our article where Bruno discusses all of the various ways in which negotiations play a part in every aspect of the client-agency relationship. — Read the article here —
How to Manage Effective Agency Negotiations
The modern techniques and best practices brand advertisers should adopt to successfully negotiate with agencies. — Read our article featured on Little Black Book — In October 2018, the “Girl with Balloon” painting by the street artist known as Banksy sold at Sotheby’s auction house in London for $1.4 million. Within seconds after the painting […]
Industry Update Volume 56
Executive Summary – Monthly Recap Three of the world’s top billionaires—Jeff Bezos, Richard Branson, and Elon Musk—are in a thrilling space race. In the meantime, back on Earth, the world of advertising is dealing with less celestial but equally exciting challenges: data and privacy, machine learning and automation, ecommerce growth, and changing consumer behaviors. For […]
2021 Sales and Marketing Technology Award
Agency Mania Solutions received Business Intelligence Group’s Sales and Marketing Technology Award 2020 for Leading Technology Provider in the small business category. Listen to Bruno Gralpois as he thanks our clients for this prestigious award.
10 Best Advertising Quotes of July 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Sebastien Slek (Global Sourcing Marketing WarnerMedia), Lorraine Twohill (CMO Google), Sir Martin Sorrell (CEO S4 Capital), Marc Pritchard (Chief Brand Officer P&G), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Together, Committed to a Better World
Watch this recap of our article where Bruno discusses the question brand advertisers have been asking themselves: Should my agency (or agencies) be as committed as we are as a company to net-zero carbon emissions, diversity and inclusion, and other ways to better the world? Brought to you by Bruno Gralpois of Agency Mania Solutions. […]
Creative feedback checklist for marketers
Request a checklist to help you provide high-quality feedback: The ability to conduct effective, creative reviews and provide feedback to the agency about its work is a critical skill set every marketer/client must acquire and master. By using our checklist, as excerpted from The Creative Feedback Playbook by Bruno Gralpois, you’ll be prepared to complete […]
Back to a Future… Where Relationships Matter
What did we learn from the recent ANA Agency Financial Management conference? — Read our article featured on Producers & Procurers iQ — — Read our article featured on the ANA — “We are back!” This is the sentiment shared by all attendees of the Association of National Advertisers’ […]
