Five Proven Ways Brand Advertisers Can Ensure Top Alignment With Their Agency Partners, Remove Roadblocks and Get Outstanding Work
Download a print-friendly version here How to Avoid a Deadly Mexican Standoff with Your Agency “How did we get ourselves in this situation in the first place?” you might wonder. You are not alone. Brand advertisers often get themselves into a dead-end situation with their agencies: they are not getting the type of performance they […]
Committing to Reciprocal Feedback Before Making Agency Review Decision
Download a print-friendly version here Le Divorce I’ve been told all my life that everything sounds sexier in French, from ordering wine from the Bordeaux region at the dinner table to whispering “c’est la vie” after missing a connecting flight. Almost everything I might add. There are some words that, no matter the pronunciation, still […]
