Overcome the 3Cs of Partnership Demise
Chaos, Complexity and Costs greatest threats to corporate performance Partnerships always have played a crucial role in driving growth, no matter the industry. Partner collaboration helps businesses go further, access additional talent and resources, and leverage each other’s strengths. In advertising and marketing, effective collaboration between a brand and its ecosystem of agencies and marketing […]
Save Your Agency-Client Relationships from Drowning in the Pandemic Sea
Featured on 4A’s and ANA: How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s — — Read the published article on ANA — The recent health crisis tested every business, every individual, and every relationship in some way. We will […]
10 Best Advertising Quotes December 2020
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Save Your Agency-Client Relationships from Drowning in the Pandemic Sea
How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s — — Read the published article on ANA — The recent health crisis tested every business, every individual, and every relationship in some way. We will look back and, without a […]
Migrating an existing tool to Agency Mania Solutions
Request a white paper to help you benefit from top-notch capabilities instead of settling for a suboptimal solution: Brand advertisers who reevaluate their agency management software requirements on a regular basis benefit from the continuing innovation offered by an ever-disruptive market. Contents We Dive Into: The strategic value in replacing existing solutions How we help […]
4A’s Relationship Management Best Practices Guidance
Featured on 4A’s — Read the published 4A’s article — Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship. Having a powerful relationship-management program can help you get your relationship off to a good start and […]
Advertisers, Get Off Your Agency’s Back!
Featured on The Marketing Dive: Advertisers, if you want success, it’s time to get off your agency’s back. — Read the published Marketing Dive article — You’re thinking, “But why? I’m paying them!” Yes, you foot the bill to retain a brilliant agency to extend your creative thinking and help you meet your goals, so shouldn’t they […]
