4 Questions That Changed the Rules of Marketing Procurement
What marketing procurement leaders asked in recent years—and why the powerful answers changed everything The advertising industry crossed a line—and there is no going back. Momentum stacked on momentum. Assumptions cracked. New realities took hold. Tech innovation like artificial intelligence moved decisively from promise to power, reshaping how work is done, partnerships are built, and […]
10 Hard Truths Every CMO Must Confront to Lead Fearlessly
A candid look at the choices, challenges, and convictions that define modern marketing leadership in a new partnership era In today’s hyperconnected business world, every decision sets off a ripple that can amplify strengths or expose weaknesses across an entire ecosystem. Among all the partnerships that shape a company’s destiny, few are as consequential as […]
3 Key Industry Shifts Redefining the Future of Client–Agency Partnerships
The rules of engagement are being rewritten, and transforming what partnership truly means. Advertising is evolving at an unprecedented pace, perhaps faster than any other industry today. As the industry transforms, the very fabric of client–agency relationships—the foundation on which marketing is built—is being rewoven. At Agency Mania Solutions’ recent Client Consortium in Kirkland, WA, […]
Four Types of Risk Profiles When Working with Agency Partners – What’s Yours?
Featured on Producers & Procurers iQ: How much risk are brand advertisers willing to take with their agency partners? And what impact does it have on their overall performance? — Read the published article by Producers and Procurers IQ — From choosing what stock or bond to purchase to deciding whether you should travel or […]
How Much Risk Brand Advertisers Are Willing to Take With Their Agency Partners, and What Impact It Has on Their Overall Performance
What’s Your Risk Profile? From choosing what stock or bond to purchase to deciding whether you should travel or shake hands during the Coronavirus epidemic, the everyday decisions we make are based on our individual risk profiles, or what is often referred to as risk tolerance. Financial institutions have mastered the artform of asking customers […]
Martech Podcast Interview
Featured on MarTech Podcast: Choosing the Right Marketing Agency. — Watch the MarTech Podcast — Bruno Gralpois chats with Benjamin Shapiro about how to identify the right agency partnership and how technology can aid in this process on the MarTech Podcast. Part 1 Bruno’s Background – (02:17) I have been in the marketing space for […]
Brand Advertisers Must Constantly Assess and Reflect on the Important Role They Play in Managing Their Agency Partnerships Effectively and Responsibly
CMOs: What Should You Ask Yourself and Your Organization? Self-reflection is an important part of personal development. We can’t grow and mature until we ask ourselves tough questions, reflect on what we’ve done, learn from it, and apply ourselves to improve. This is equally as true in professional settings and in our industry. If you […]
To Increase Agency-Client Trust, Align on Incentives
Featured on Ignition Consulting Group: — Read the published Ignition article — The level of mutual trust between agencies and their clients is at an all-time low. There are many culprits, some historical and perennial, some temporary and episodic. The current debate over media “transparency” is a manifestation of the erosion of trust in agency-client […]
The Uneasy Truth About Being a Client and What It Means to Build Lasting Partnerships in Today’s Cut-Throat Environment
Client Agency Relationships: Confessions of an Ex-Client: I’d like to confess. Actually, I have multiple confessions to make. Four to be precise. No worries. This is not a remake of “Confessions of a Dangerous Mind” (2002), so they won’t keep you up at night. But if you’ve ever been a client, you too would have […]
Agency Mania Solutions to Join Keynote Panel at MDC’s Global Partners Summit
Co-Founder Bruno Gralpois to Address Agency Partnerships at International Event: SEATTLE – May 17, 2018 – MDC Partners has selected Bruno Gralpois, co-founder and principal of Agency Mania Solutions, to participate in MDC’s Global Partners Summit, May 17 in Nashville. Gralpois will join other industry leaders and brand advertisers in a discussion exploring modern collaborative […]
The Best Way for Advertisers to Realize Cost Efficiencies
“Killing two birds with one stone,” or how advertisers can realize substantial gains by implementing rigorous scope of work AND briefing practices In the real world, the only way to hit two birds with one stone is to find two flightless, lazy birds and throw a giant stone at both so you can’t miss them. […]
Five Principles to Make the Most Effective Use of Agency Talent
Download a print-friendly version here Who killed the timesheet? Before we start joyfully pointing the finger at anyone, we must ask ourselves the question: “Why did time sheets exist in the first place?” As advertisers moved swiftly from commission-based agreements in the late 1990s and early 2000s to labor-based agreements and agency retainers, time sheets […]