Co-Founder Bruno Gralpois to Address Agency Partnerships at International Event:
SEATTLE – May 17, 2018 – MDC Partners has selected Bruno Gralpois, co-founder and principal of Agency Mania Solutions, to participate in MDC’s Global Partners Summit, May 17 in Nashville.
Gralpois will join other industry leaders and brand advertisers in a discussion exploring modern collaborative models, global partnerships, compensation structures and how client-agency relationships fuel organizational success. Panelists will offer inside perspective on the path to a lasting business partnership and how to build relationships and course correct when necessary for long-term success.
Now in its third year, MDC’s Global Partners Summit brings together more than 60 agency founders and owners from award-winning and globally recognized organizations.
“I am honored to join my colleagues who are constantly innovating and looking for ways to build strong relationships, from mere engagements to sustained business partnerships,” Gralpois said. “I value this type of summit with agency leaders as an opportunity to discuss new trends and debate topics that improve the state of our industry and will contribute to less friction, better work and strengthened client-agency partnerships.”
After years working on both sides of the advertising client and agency partnership, Bruno co-launched Agency Mania Solutions, an agency management SaaS platform and professional services firm, to help brands produce more efficient outcomes by managing the dynamics of the client and agency relationship.
WHAT: MDC Global Partners Summit Keynote Panel, “Relationship Experts: From Engagement to Partnerships”
The industry’s most influential agency relations leaders offer perspective on:
- The most important things to learn about an agency during the review process
- How to engage an agency without a review process
- How to identify the difference between partners that might outgrow your business and a partner that grows with you and grows your business
- The most common signs that an agency relationship is getting off track
- How to avoid getting to the point where the relationship is beyond repair and what your agency partner could do
- The ideal model for collaboration when a client requires expertise beyond the core competencies of the agency
- Performance-based compensation models, what works and what are the criteria for success
WHEN: Thursday, May 17, 2018, at 5 p.m. CT
WHERE: MDC’s Global Partners Summit, Nashville, Tenn.
WHO: Gralpois has been instrumental in establishing agency management as a central global discipline for many of the top 200 advertisers, utilizing strategies for ensuring efficient collaboration and driving high-impact results for advertisers and their agency partners. This dedication to improving advertiser-agency relationships has earned him the moniker: The Advertising Love Doctor. He encourages advertisers to focus less on managing their agencies, and more on working in tandem to build brands – and businesses – backed by a strong and trusting partnership, as described in his best-selling book, “Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results.”
Follow Agency Mania Solutions and Bruno Gralpois, the Advertising Love Doctor, on Twitter and LinkedIn.
About Agency Mania Solutions
Agency Mania Solutions (AMS) is a Seattle-based company with a SaaS platform and professional services that help global brands manage agency relationships and unlock their true potential. AMS is dedicated to helping brand advertisers navigate change and drive better business outcomes. The pressure of constant change on global brands – a proliferation of channels, digitalization of every facet of marketing, investor expectations and constrained budgets – makes it an absolute requirement for brands and agencies to produce more effective outcomes. AMS empowers them to get there. For more information, visit www.agencymania.com.