SCOPEDELIVER’S INTERNAL BENCHMARKING

Request a feature highlight of the module inside ScopeDeliver™ to collect, aggregate, and report historical costs to assist in the negotiation and alignment process with agencies: An important part of the scope of work (SOW) process is the review and approval of the agency’s fee or cost submission required to carry out the work described […]

WHITE PAPER: COST BENCHMARKING

Request a white paper on how to get the most value from cost benchmarking: Cost benchmarking has received much attention in recent years as brand advertisers look more carefully at their expenses, seek greater transparency from agency partners on cost assumptions, and, in the end, strive to drive better and more effective use of their […]

IN THE NEWS: CUTTING AGENCY FEES IS NOT THE ANSWER TO YOU MARKETING BUDGET CHALLENGES

Featured on ANA Marketing Maestros — Read the published ANA article — The threat of corporate restructuring, zero-based budgeting, and other cost-cutting initiatives can keep CMOs up at night. With the constant pressure to reduce marketing budgets, cutting agency fees is without a doubt very tempting. However, asking agencies to cut their fees without careful […]

IN THE NEWS: 8 LESSONS FOR MANAGING AGENCY PARTNERSHIPS

Featured Webinar with OpenText Hightail: — Read the published webinar recap — Advertisers are constantly striving to do more marketing with less budget, looking for efficiencies and ways to reduce wasteful spend and efforts while working with agency partners, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the author of the newly released Agency Mania, 2nd Edition. […]

ARTICLE: IMPROVING WORK QUALITY, EFFICIENCY, AND TRANSPARENCY, WITHOUT FALLING INTO COMMON SCOPE OF WORK TRAPS THAT UNDERMINE MARKETING EFFORTS

Avoiding Deadly Scope of Work Traps: The importance of having a robust scope of work (SOW) management system that improves how a brand advertiser manages the allocation of its internal and agency resources– human and financial–no longer needs to be established. The years of having advertisers trade scope documents and agency financials via email or […]