How to get the most value from it
Cost benchmarking has received much attention in recent years as brand advertisers look more carefully at their expenses, seek greater transparency from agency partners on cost assumptions, and, in the end, strive to drive better and more effective use of their limited budgets.
- The hot debate by many agencies that dispute cost benchmarking accuracy or relevancy
- The nuances explained that are often involved with this type of data usage
- 5 tips on how to get the most out of agency cost benchmarking
By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator
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