EvaluationDeliver™: Dell

This Performance Evaluation Program enables Dell to enhance the perceived value and overall quality of the input provided by agencies and client teams.

Advertisers, Get Off Your Agency’s Back!

Featured on The Marketing Dive: Advertisers, if you want success, it’s time to get off your agency’s back. — Read the published Marketing Dive article — You’re thinking, “But why? I’m paying them!” Yes, you foot the bill to retain a brilliant agency to extend your creative thinking and help you meet your goals, so shouldn’t they […]

CMOs Highlight Extremely Frustrating Problems as Reason for Ending a Relationship

The Breakup Letter: Studies show more than 85 percent of American adults have experienced a breakup at least once in their lifetime. Nothing like uncertainty – as we are now experiencing with the health crisis – to yield greater tension and doubts in our personal and professional lives. Nothing like heightened budget pressure and higher […]

Bruno Gralpois on How to Nurture Client/Agency Relationships

By Bruno Gralpois Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former head of global marketing operations at Visa and director of global agency strategy at Microsoft he has advised numerous advertisers on their agency arrangement and is the author of Agency Mania: Harness The Madness […]

2018 Advertiser/Agency Predictions and Major Trends

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]

Common Mistakes Agencies Make With Their Clients and What to do About It

  How to Drive your Client Mad By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here In How to Drive Your Agency Crazy, I shared 20 ways brand advertisers drive their agencies crazy, and in the process, sabotage their own efforts. Experienced advertisers know better; they know how to turn these […]

Five Realistic Ways to Earn Trust in Client/Agency Relationships

Trust Me (no, really!) By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Trust me (if I may ask) when I say that “transparency” has been the key word of choice in 2017. The issue of trust in client/agency relationships is so deep that it even led the newly elected […]

10 Inspiring Quotes About Advertising

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.    

Your Monthly Industry Update Video

  Get our complimentary monthly industry update to keep up with important industry news and announcements. To sign up, visit www.agencymania.com/subscribe. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

How Madison Avenue Got the Flu, and What Brand Advertisers Should do About It

Download a print-friendly version here How Madison Avenue got the flu, and what brand advertisers should do about it. The world of Madison Avenue is sick of being sick, literally. It all started with a fever a decade ago, fueled by disruptive media fragmentation, AdTech and digital innovation, the unstoppable rise of procurement in client/agency […]

Make the Logo Bigger!

20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews.