Unlocking Efficiency: 4 Steps to Powerful Agency Management and How to Handle Roadblocks

Unlocking Efficiency Article

Advertiser relationships are under greater scrutiny to do more with less. Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value.    “Do more with less” has become a corporate mantra for most brand advertisers and the agency ecosystem that brands rely on […]

EvaluationDeliver™ AI Sentiment Analysis

AMS Feature Highlight AI Sentiment Analysis

Request more information on the AI Sentiment Analysis feature within our agency performance solution, EvaluationDeliver™, that accelerates and enriches the assessment of client-agency relationships: Sentiment analysis is highly prized for its capacity to provide invaluable insights into the perceptions, preferences, and emotions of a group. Typically, this involves navigating extensive data sets to extract the […]

Agency Management Software Explained

Agency Mania Solutions Wheel

Industry leader offering custom agency management software. Helping the world’s largest brands deploy customizable software that enables more effective management of their global strategic supplier partnerships. Our solutions give clients the tools they need to choose the right agency, accurately brief the agency, create actionable scopes of work, conduct end-to-end performance evaluations, effectively manage resources […]

Rethinking ‘AI’ in a Partnership World: Advice for Advertisers and Agencies

Rethinking AI in a Partnership World: Advice for Advertisers and Agencies

What if “AI” meant something more than artificial intelligence? Discover 6 surprising and effective ways this popular abbreviation can improve agency partnerships. Members of the Association of National Advertisers selected AI as the Marketing Word of the Year for 2023. No surprise there. The AI phenomenon is indisputable: The abbreviation appears to be in every agency presentation, […]

A CMO’s Wake-up Call: not Who but How

Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” —no matter whom a brand partners with.   A recent article by Ad Age predicts an increase in account reviews as a result of agency layoffs, corporate restructuring, leadership changes, and […]

Getting Stuff Done – Better, Faster, Smarter

Improving the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times.   In the cacophony of business life and a new year full of promises, when the demands of work, team commitments, and the ever-present allure of conflicting priorities create a symphony of chaos, the quest to get things […]

Run, Forrest, Run.

How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use of budgets and talent with an integrated approach to managing agency partnerships. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator   In the 1994 American film Forrest Gump, based […]

EvaluationDeliver™ capabilities explained

EvaluationDeliver™ is a comprehensive client/agency performance evaluation solution designed to improve and strengthen the work relationship with agency partners. Offered as a self-serve tool or managed service. Learn more at http://agencymania.com/solutions/evaluationdeliver/

Dell Case Study

Watch this Dell Case Study video showing how Dell used EvaluationDeliver™ and TrainingDeliver™  to deliver top performance from its agencies through improved collaboration, innovation, creativity, and executional excellence.  Brought to you by Agency Mania Solutions. — Request a copy of the case study here —

EvaluationDeliver™ Action Planning

Agency Mania Solutions Optional Module Add on Action Planning

Request more information on the Action Planning module within our agency performance solution, EvaluationDeliver™, which facilitates sustained accountability and enhances the predictability and transparency of action plan execution: Performance evaluations have become a necessity for advertisers to continuously improve and strengthen agency relationships and the work produced by these vital partners. Once opportunities for improvement […]

EvaluationDeliver™ Online Evaluation Dashboard

Agency Mania Solutions Optional Module Add On Online Evaluation Dashboard

Request more information on the module within our agency performance solution, EvaluationDeliver™ that provides customized, simplified, and speedy access to client/agency performance evaluation results: Advertisers conduct regular evaluations of their relationships with partner agencies, inviting both client and agency teams to provide thoughtful, productive feedback through scores and verbatim comments. This survey process creates significant […]

EvaluationDeliver™ Participation Tool

Agency Mania Solutions Feature Highlight Participation Tool

Request more information on the Participation Tool feature within our agency performance solution, EvaluationDeliver™, that provides a more streamlined and simplified process to manage and update participation lists: Anyone who has ever set up and run a survey process like client/agency evaluations appreciates the inherent complexities and challenges associated with building and maintaining/updating a list […]