Five Principles to Make the Most Effective Use of Agency Talent
Download a print-friendly version here Who killed the timesheet? Before we start joyfully pointing the finger at anyone, we must ask ourselves the question: “Why did time sheets exist in the first place?” As advertisers moved swiftly from commission-based agreements in the late 1990s and early 2000s to labor-based agreements and agency retainers, time sheets […]
How Brand Advertisers Can Make Effective Use of Retainer Fees Without Getting Burned
Download a print-friendly version here Your Agency Fees Are Burning Too Fast. Now What? There are at least three million burn cases every year in the United States. Yet burns are highly preventable. In the advertising world, “burn” has a vastly different meaning, and a controlled burn is more the focus. The large majority of […]
