2024 Year in Review of Client/Agency Industry Updates
Industry Updates: Looking ahead to 2025 How the trends & news of 2024 will impact us this year… At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews & Roster Changes – which is how we categorize our booklet. This […]
2023 Year in Review of Client/Agency Industry Updates
Industry Updates: Looking ahead to 2024 How the trends & news of 2023 will impact us this year. At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews & Roster Changes – which is how we categorized our booklet. This thoughtfully […]
2022 Year in Review of Client/Agency Industry Updates
Looking back at 2022: Trends, news, and future thinking— and how they will impact 2023. Newsworthy Reports and Recent Developments At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments. […]
SAP Ariba vs. Agency Mania Solutions
Request a white paper on how SAP Ariba compares to Agency Mania Solutions’ Platform. SAP Ariba is one of the leading supplier relationship management (SRM) platforms, so naturally brand advertisers often wonder how Agency Mania Solutions’ platform, especially a scope of work (SOW) tool like ScopeDeliver™, compares with it. They may ask […]
Why Advertisers Must Pay it Forward to Systematically and Effectively Reduce Costs and Eliminate Inefficiencies
The Investment Dilemma: It often costs a penny to save $100 dollars. That’s right. By cost, I mean “investment.” As with any investment, you expect the return to be far greater than the costs. Therefore, even in a time of economic uncertainty, brand advertisers must invest in solutions like scope management to better manage agency […]
A Guide to Agency Management in 2020
Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human resources and almost every other corporate function. So, it’s no surprise that the list of activities on marketers’ desks increasingly runs long and deep. Too […]
Guide: Secure Funding
Request a guide on how to successfully secure funding for your agency management software solutions: Software solutions dedicated to better managing agency activities are increasingly common as brand advertisers look for more systematic and automated ways to enable and foster these important partnerships, anywhere from roster, scope, briefing, and training to performance management. Although where […]
What to Expect in Agency Financial Management in 2019
What to Expect in Agency Financial Management This Year: The advertising industry has always been a resourceful community where its many participants share best practices and openly discuss challenges that get in the way of prosperity and effective collaboration. I’ve been privileged to attend many events over the years while on the client side, and […]
Improving Work Quality, Efficiency, and Transparency, Without Falling Into Common Scope of Work Traps That Undermine Marketing Efforts
Avoiding Deadly Scope of Work Traps: The importance of having a robust scope of work (SOW) management system that improves how a brand advertiser manages the allocation of its internal and agency resources– human and financial–no longer needs to be established. The years of having advertisers trade scope documents and agency financials via email or […]
The Primary Drivers Behind the Move to Deliverable-First Pricing with Agencies
The Rise of Deliverable-first Models: What are deliverable-first models, and why are they on the rise? It’s dinner time. You sit down and look at the menu. You place our order. The dishes you ordered are specialties of that restaurant. After you enjoy your meal, you ask for the check. You get an itemized list […]
5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First
5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First By Bruno Gralpois, Co-founder and Principal at Agency Mania Solutions There’s a lot to weigh to find the best fit for your agency A deliverable-first model could prove more efficient. Thinking hard about those agency retainers? Sure, many brand and […]
The Best Way for Advertisers to Realize Cost Efficiencies
“Killing two birds with one stone,” or how advertisers can realize substantial gains by implementing rigorous scope of work AND briefing practices In the real world, the only way to hit two birds with one stone is to find two flightless, lazy birds and throw a giant stone at both so you can’t miss them. […]
