An integrated approach to managing agency partnerships
Request a white paper on the case for an integrated vs. siloed approach to agency management activities: The agency management discipline has experienced significant interest by brand advertisers looking to automate and streamline their many agency management workflow processes to those essential to working effectively with their agency partners. Innovative concepts gave birth to industry […]
ARTICLE: MARKETERS ARE GETTING READY TO OVERCOME A DIFFICULT ECONOMIC CLIMATE. HERE IS WHAT NEEDS TO BE DONE
A SEA of Change is Coming: A sea of change is coming. Actually, it’s more like a storm. The economic climate is likely to remain difficult as well as uncertain. In difficult times, brand advertisers must explore new ways to execute and deliver against their company goals. The status quo is not a viable option. […]
ARTICLE: IMPROVING WORK QUALITY, EFFICIENCY, AND TRANSPARENCY, WITHOUT FALLING INTO COMMON SCOPE OF WORK TRAPS THAT UNDERMINE MARKETING EFFORTS
Avoiding Deadly Scope of Work Traps: The importance of having a robust scope of work (SOW) management system that improves how a brand advertiser manages the allocation of its internal and agency resources– human and financial–no longer needs to be established. The years of having advertisers trade scope documents and agency financials via email or […]
ARTICLE: WASTE IS THE NEXT BATTLEGROUND FOR REAL AND SUSTAINED MARKETING EFFICIENCY
Wasted! The New Marketing Battlefront: Reducing Waste. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF Version Here Waste is not just a dirty word, no pun intended. It’s a source of great anxiety for those who encounter it, no matter what it is or where it originates from. A recent Forbes […]
ARTICLE: HOW TO DETECT THE EARLY SIGNS OF INEFFICIENCIES IN CLIENT/AGENCY RELATIONSHIPS, AND WHAT TO DO ABOUT IT…BEFORE IT’S TOO LATE
How to detect the early signs of inefficiencies in client/agency relationships. And what to do about it…before it’s too late. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here We are good. We are really good, at reading traffic signs. This is not a new skill. The earliest form of road […]
