An Integrated Approach to Managing Agency Partnerships

Request a white paper on the case for an integrated vs. siloed approach to agency management activities: The agency management discipline has garnered significant interest among brand advertisers who aim to automate and optimize their numerous agency management workflow processes, essential for fostering effective collaboration with agency partners. This surge of interest has led to […]

Waste is the Next Battleground for Real and Sustained Marketing Efficiency

Wasted! The New Marketing Battlefront: Reducing Waste. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF Version Here Waste is not just a dirty word, no pun intended. It’s a source of great anxiety for those who encounter it, no matter what it is or where it originates from. A recent Forbes […]

How to Detect the Early Signs of Inefficiencies in Client/Agency Relationships, and What to do About It…Before It’s Too Late

How to detect the early signs of inefficiencies in client/agency relationships. And what to do about it…before it’s too late. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here We are good. We are really good, at reading traffic signs. This is not a new skill. The earliest form of road […]