AN INTEGRATED APPROACH TO MANAGING AGENCY PARTNERSHIP

Request a white paper on the case for an integrated vs. siloed approach to agency management activities: The agency management discipline has experienced significant interest by brand advertisers looking to automate and streamline their many agency management workflow processes to those essential to working effectively with their agency partners. Innovative concepts gave birth to industry […]

POSTER: AN INTEGRATED MODEL OF AGENCY MANAGEMENT ACTIVITIES

Our visual: shows how an integrated mix of agency management tools enables top advertisers to improve data sharing and decision-making. This integrated approach enables agency-facing teams to gather more effective agency insights, action plans, work output, relationships and overall more streamlined, efficient use of resources. When advertisers are integrating multiple activities, they can consume data […]

SYSTEM INTEGRATION

Request a white paper on how we integrate our solutions with internal or third-party systems: The concept of connecting applications for more effective data sharing has grown in popularity. Data is effective only when it is shared in a timely manner with other systems that can benefit from it. Most of the organizations we work […]

ARTICLE: DISCOVER HOW BRAND ADVERTISERS CAN ENSURE THE EFFECTIVE USE OF BUDGETS AND TALENT WITH AN INTEGRATED APPROACH TO MANAGING AGENCY PARTNERSHIPS

How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use of budgets and talent with an integrated approach to managing agency partnerships. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here In the 1994 American […]

ARTICLE: 2018 ADVERTISER/AGENCY PREDICTIONS AND MAJOR TRENDS

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]

HOW CAN ADVERTISERS SUCCESSFULLY OVERCOME THE INHERENT COMPLEXITY OF TODAY’S MARKETING OPERATIONS AND STREAMLINE PARTNERSHIP EFFORTS WITH THEIR AGENCIES?

Download a print-friendly version here Discover five effective ways to overcome your company’s Cost of Complexity (COC). Simplicity is the ultimate sophistication. That’s what Leonardo da Vinci believed, and I do too. However, marketing has never been more complex: advanced programmatic buying, social media engineering, behavioral targeting, attribution and purchase propensity models, mobile programming, complex […]