New Agency Mania University (AMU) Course Released: Master the Skill of Briefing BELLEVUE – OCTOBER 15, 2021 – Agency Mania Solutions (AMS) today announced its new course addition within its online training program (Agency Mania University), Master the Skill of Briefing. AMU is a self-serve training curriculum offering marketers of any level – marketers, procurement professionals, agency management teams – on critical best practices and agency management competencies. This particular course trains […]
An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources.
Stop the madness: When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a bit of a disconnect in how those efforts are perceived. It’s “bad enough” that only 58% of clients said they provide clear assignment SOW/briefings to their agencies, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the […]
The Rise of Deliverable-first Models: What are deliverable-first models, and why are they on the rise? It’s dinner time. You sit down and look at the menu. You place our order. The dishes you ordered are specialties of that restaurant. After you enjoy your meal, you ask for the check. You get an itemized list […]
Co-Founder Bruno Gralpois to speak on improving marketing outcomes through efficient scoping and briefing: SAN FRANCISCO – April 25, 2018 – Agency Mania Solutions’ Co-Founder Bruno Gralpois will present as a guest speaker at the Association of National Advertisers (ANA) Business to Business Members-Only Conference at Wells Fargo on April 25, discussing how large advertisers […]
Featured on the ANA: Five things marketers can do to produce a better creative brief. — Read the published ANA article — In advertising, it can be argued that the smoothest path to great creative work begins with an equally great creative brief. But the process of delivering an effective brief is no easy task, […]
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
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Discover 10 inspiring quotes from thought-leaders in the advertising industry in only 60 seconds
How effective briefing ensures clients get better work from their agencies