How to make the marriage of a new client-agency relationship last
Like marriage, client-agency relationships require a high level of investment, commitment and long-term mindset to understand, grow together and respond to each other’s needs. In 2016, a French-speaking reality TV show, “Mariés au Premier Regard” (Married at First Sight), aired with an interesting premise: three couples are paired up by relationship experts and agree to […]
Turning Agencies Into Growth Agents
Featured on The ANA Marketing Maestros, 4A’s and Adforum: How brand advertisers enable agency partners to drive business and brand growth through process automation. — Read the article published by ANA Maestros — — Read the article published by 4A’s — — Read the article published by Adforum — GROWTH. If there is one word […]
Agency Mania Solutions Unveils Analytical Services for Deep Measurement of Agency Performance, ROI, and Budgeting
Agency Mania Solutions unveils Analytics Services for Deep Measurement of Agency Performance, ROI, and Budgeting Data collected and leveraged from ScopeDeliverTM enables more effective client/agency relationships SEATTLE – December 7, 2018 – Agency Mania Solutions today announced availability of its new data analytical service capability that enables brand advertisers to more deeply measure agency performance, […]
How Adding Real-Time Feedback to Annual Agency Evaluations Reduces Undesirable Surprises and Boosts Long-Term Client/Agency Performance
Download a print-friendly version here If Only I Knew How often have you told yourself, “If only I knew! I would have taken immediate action to address the issue”? Have you ever found yourself in the uncomfortable situation of participating in an annual performance review and being told about improvement areas that were, until that […]
Why Advertisers and Agencies Should Improve How They Work Together to Maintain a Healthy, Loving and Productive Relationship
Download a print-friendly version here I love you. I love you not. Happy Valentine’s Day. Looking back, the earliest surviving valentine is a 15th-century rondeau written by French nobleman and medieval poet Charles, Duke of Orléans (1394 –1465), to his wife, while he was being held in the Tower of London following his capture. He […]
Ending the Mania of Endless Client/Agency Reviews and Increasingly Popular “Speed Relationships” That Undermine Great Work and Sustained Performance
Download a print-friendly version here Will you marry me for just one night? “Will you marry me for just one night?” is one of many popular pickup lines. But it’s a lot more than just humorous. If you work in the advertising industry, this line is more likely to make you cry your eyes out […]
Do-It-For-Me or Do-It-Yourself? How Marketers Should Decide When Outsourcing Their Client/Agency Performance Evaluations is the Right Approach
“Do you like to do it yourself? How is the mood striking you now?” Download a print-friendly version here In the iconic 2005 movie “The 40-Year-Old Virgin,” bookstore assistant Beth (Elizabeth Banks) suggests to main character and nerdy guy Andy Stitzer (Steve Carell) to check the “do-it-yourself” section. “Do you like to do it yourself?” […]
