HOW TO MAKE THE “MARRIAGE” OF A NEW CLIENT/AGENCY RELATIONSHIP LAST

— Read the published article on Producers & Procurers iQ — — Read the published article on Association of National Advertisers — Like marriage, client-agency relationships require a high level of investment, commitment and long-term mindset to understand, grow together and respond to each other’s needs. In 2016, a French-speaking reality TV show, “Mariés au […]

IN THE NEWS: TURNING AGENCIES INTO GROWTH AGENTS

Featured on The ANA Marketing Maestros, 4A’s and Adforum: How brand advertisers enable agency partners to drive business and brand growth through process automation. — Read the article published by ANA Maestros  — — Read the article published by 4A’s — — Read the article published by Adforum — GROWTH. If there is one word […]

PRESS RELEASE: AGENCY MANIA SOLUTIONS UNVEILS ANALYTICAL SERVICES FOR DEEP MEASUREMENT OF AGENCY PERFORMANCE, ROI, AND BUDGETING

Agency Mania Solutions unveils Analytics Services for Deep Measurement of Agency Performance, ROI, and Budgeting Data collected and leveraged from ScopeDeliverTM enables more effective client/agency relationships SEATTLE – December 7, 2018 – Agency Mania Solutions today announced availability of its new data analytical service capability that enables brand advertisers to more deeply measure agency performance, […]

ARTICLE: DO-IT-FOR-ME OR DO-IT-YOURSELF? HOW MARKETERS SHOULD DECIDE WHEN OUTSOURCING THEIR CLIENT/AGENCY PERFORMANCE EVALUATIONS IS THE RIGHT APPROACH

“Do you like to do it yourself? How is the mood striking you now?” Download a print-friendly version here In the iconic 2005 movie “The 40-Year-Old Virgin,” bookstore assistant Beth (Elizabeth Banks) suggests to main character and nerdy guy Andy Stitzer (Steve Carell) to check the “do-it-yourself” section. “Do you like to do it yourself?” […]