Industry Update Volume 24
Executive Summary – Monthly Recap: Advertising Week (aka AWNewYork) always provides much insight on the state of our industry and what keeps people up at night. The topics ranged from the future of marketing, the cognitive era, the digital, technology, and retail transformation, diversity and creativity, man vs. machine, and everything in between. The Agency […]
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Industry Update Volume 23
Executive Summary – Monthly Recap: As we are cooling off from the summer and weeks of heat in the advertising world, we are still feeling the aftermath of zero-based budgeting, 43 agency acquisitions, the newly-felt impact of transparency issues on compensation, increased interest in moving activities like programmatic buying in-house, and $4.3B in media reviews […]
Industry Update Volume 22
Executive Summary – Monthly Recap: We witnessed major media pitches and moves in 16 countries around the world in the first three months of 2017, adding up to a stunning $5.3B total spend under review. Per the research firm COMvergence, $2.5B in spending was under review in the US alone during Q1 2017, for a […]
Industry Update Volume 21
Executive Summary – Monthly Recap: Despite macroeconomic uncertainty, geopolitical factors and intense global competition, the advertising industry remains healthy as indicated by the financial performance of the major advertising holding companies. U.S. agency revenue and digital revenue increased again in 2016, reaching a new high of $48.6 billion, per AdAge. The 4A’s’ Transformation conference is […]
Industry Update Volume 20
Executive Summary – Monthly Recap: As one might expect, Mobile World Congress and South by Southwest® (SXSW) gathered brands and agencies inspired to discuss the convergence of mobile, interactive media, film, music in culture, advertising and technology. TV Upfront and Digital NewFronts 2017 are well under way. In agency news, recent reviews were triggered by […]
Industry Update Volume 19
Executive Summary – Monthly Recap: 2017 promises to be very intense in many ways with innovation as its main theme. CES didn’t disappoint with innovative concepts in connected device, self-driving, virtual assistants, OLED TVs, Spartan’s Smart Underway and more. The battle for grabbing marketers’ growing digital media budgets with the best digital, technology, data and […]
Industry Update Volume 18
Executive Summary – Monthly Recap: Goodbye 2016 and a holiday season that produced close to $637 billion, the biggest increase since 2005 and a 15% gain in online sales. The Association of National Advertisers’ members have chosen “transparency” as 2016’s word of the year. But that was then and this is now. Hold on … […]
Industry Update Volume 17
Executive Summary – Monthly Recap: In the month of October, it was hard to ignore the buzz around the U.S. presidential elections and some big announcements like social darling Snapchat preparing an IPO that will value the company at around $25 billion, or AT&T’s $85 billion bid for Time Warner referred by Randall L. Stephenson, […]
Industry Update Volume 16
Executive Summary – Monthly Recap: The beach towel and the fancy cocktails by the pool are long gone. It was a busy month of September, as judged by the vibrant state of the industry and the intensity of some of the changes brands are making to their organizations and their partnerships to position themselves for […]
Industry Update Volume 15
Executive Summary – Monthly Recap: Rosé or Pastis anyone? This is the time of the year when the “who’s who” of advertising gathers in the sunny city of Cannes for its annual International Festival of Creativity to recognize the best campaigns, clients and agencies. With 15,000 delegates from around 100 countries, this is the advertising […]
