Industry Update Volume 36
Executive Summary – Monthly Recap: The first few months of 2019 gave us a solid view into the current dynamics of the advertising industry and how it might shape its future. Fueled by increased automation and data-driven marketing, data science and analysis remain a big focus for agencies eager to build that technical skillset to […]
Industry Update Volume 35
Executive Summary – Monthly Recap: The year always starts with exciting new toys and technologies in the sunny town of Las Vegas. CES didn’t disappoint. Agency and brand leaders, alongside tech manufacturers, designers, and creatives conduct their annual pilgrimage to the Nevada desert to see how technology will change for people who consume media and […]
Industry Update Volume 34
Executive Summary – Monthly Recap: Welcome to 2019. What an interesting way to end the year 2018. The word of the year was “brand purpose,” according to the ANA. But it could have easily been “in-house mania”, “ZBB storm”, “RFPain”, “FBI/DOJ troubles,” or “agency mergers.” In late December, a whirlpool of sharply declining stocks—of which […]
Industry Update Volume 33
Executive Summary – Monthly Recap: The decision by Ford Motor Company, the nation’s seventh-largest advertiser, to walk away from WPP as its sole agency partner after 75 years was big news. Nearly half of the account is estimated to be leaving WPP and will be handled by BBDO. The brand has been reported to be […]
Industry Update Volume 32
Executive Summary – Monthly Recap: As we approach the end of year holiday season, Seattle-based Amazon hit $1,000,000,000,000 in value. Following Apple, Amazon’s value has surpassed a trillion dollars and is now one of just two American companies to reach that status. It seems to be an unstoppable force: Amazon generates $178 billion in annual […]
Industry Update Volume 31
Executive Summary – Monthly Recap: Holding companies are on the defensive. They’ve experienced poor stock performance as a result of disappointing revenue and negative organic growth, which in turn results from intense competition (the rise of in-house agencies, the push by management consulting, growing independent firms, etc.). There is greater financial pressure from clients experimenting […]
Industry Update Volume 30
Executive Summary – Monthly Recap: Did you know that the 2018 FIFA World Cup is one of the largest global advertising events in the industry? That’s right. Per Kantar Media, 3.2 billion people worldwide watched the 2014 World Cup. This year’s event, held in Russia, has prompted much interest from top brand advertisers despite the […]
Industry Update Volume 29
Executive Summary – Monthly Recap: Another summer is upon us. The early part of 2018 was nothing more than a succession of earthquakes in the advertising industry: The European Union’s General Data Protection Regulation (GDPR) took effect May 25. Data for as many as 87 million (vs. the original estimate of 50 million) Facebook users […]
Industry Update Volume 28
Executive Summary – Monthly Recap: The proposed merger of Publicis and Omnicom is back on again. Actually, it’s not. It was an April Fool’s Day prank by a clever journalist earlier this month. If I told you that industry titan Sir Martin Sorrell was leaving WPP, you probably would have called me on it. And […]
Industry Update Volume 27
Executive Summary – Monthly Recap: As we closed out the busy month of January with CES, followed by the shortest month of the year, and bid farewell to another epic Olympic Winter Games and Super Bowl, there is a remarkable amount of energy in the industry. Yes, CES is known for gadgets, as early adopters […]
Industry Update Volume 26
Executive Summary – Monthly Recap: This year’s ProcureCon Marketing event in New Orleans gave the opportunity for marketing procurement leaders to share their frustrations about the unpredictable state of the advertising industry, but also their hope to become more value-add contributors to the marketing organizations they serve. For too long, marketers have considered procurement professionals […]
Industry Update Volume 25
Executive Summary – Monthly Recap: The ANA Masters of Marketing conference drew nearly 3,000 marketing executives and industry leaders from both the client and agency side, celebrating the best of marketing, discussing what the future might look like, and addressing hot topics from transparency, talent supply, ad fraud and blocking, brand safety, creative excellence, privacy, […]
