ARTICLE: HOW TO DETECT THE EARLY SIGNS OF INEFFICIENCIES IN CLIENT/AGENCY RELATIONSHIPS, AND WHAT TO DO ABOUT IT…BEFORE IT’S TOO LATE
How to detect the early signs of inefficiencies in client/agency relationships. And what to do about it…before it’s too late. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here We are good. We are really good, at reading traffic signs. This is not a new skill. The earliest form of road […]
ARTICLE: EVOLVING HOW MARKETING EXECUTIVES THINK ABOUT MANAGING THEIR MARKETING BUDGETS AND DRIVING FISCAL ACCOUNTABILITY
Don’t work your “non-working” too hard. How much non-working spend is too much or too little? The most controversial topic among brand advertisers, C-suite executives and agency leaders is no doubt the infamous working and non-working spend ratio. It often makes the headline in investor calls when the CFO or CMO announces major cuts in […]
