Top 5 Client Qualities That Contribute to Better Work and Long-Lasting, Productive Partnerships in the Era of Client/Agency Speed Dating and One-Night Stands

Download a print-friendly version here “L’amour est-il mort?” (“Is Love Dead?”) French writer, poet, aristocrat, journalist and pioneering aviator Antoine de St-Exupéry once said: “Aimer, ce n’est pas se regarder l’un l’autre, c’est regarder ensemble dans la mêm direction.” (Translation: “Love doesn’t mean gazing at each other, but looking, together, in the same direction.”) Applied […]

Top 5 Ways Brand Advertisers Can Foster Real, Sustained Collaboration Between Their Roster Agencies and Create Better, Faster, Stronger Work…Together

Download a print-friendly version here How Marketers Can Get Their Agencies to Collaborate The first part of “Ménage à trois” comes from the Latin mansionem, “dwelling,” and old French word that meant “management of a household.” The concept of managing and orchestrating a carefully assembled roster of agencies has been particularly popular among brand advertisers […]

Committing to Reciprocal Feedback Before Making Agency Review Decision

Download a print-friendly version here Le Divorce I’ve been told all my life that everything sounds sexier in French, from ordering wine from the Bordeaux region at the dinner table to whispering “c’est la vie” after missing a connecting flight. Almost everything I might add. There are some words that, no matter the pronunciation, still […]