ARTICLE: COMMON MISTAKES AGENCIES MAKE WITH THEIR CLIENTS AND WHAT TO DO ABOUT IT

  How to Drive your Client Mad By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here In How to Drive Your Agency Crazy, I shared 20 ways brand advertisers drive their agencies crazy, and in the process, sabotage their own efforts. Experienced advertisers know better; they know how to turn these […]

ARTICLE: FIVE REALISTIC WAYS TO EARN TRUST IN CLIENT/AGENCY RELATIONSHIPS

Trust Me (no, really!) By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Trust me (if I may ask) when I say that “transparency” has been the key word of choice in 2017. The issue of trust in client/agency relationships is so deep that it even led the newly elected […]

ARTICLE: HOW MADISON AVENUE GOT THE FLU, AND WHAT BRAND ADVERTISERS SHOULD DO ABOUT IT

Download a print-friendly version here How Madison Avenue got the flu, and what brand advertisers should do about it. The world of Madison Avenue is sick of being sick, literally. It all started with a fever a decade ago, fueled by disruptive media fragmentation, AdTech and digital innovation, the unstoppable rise of procurement in client/agency […]

ARTICLE: WHAT DO GREAT CMOs HAVE IN COMMON?

Download a print-friendly version here Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value   The advertising industry is known for its vast number of glowing award ceremonies that celebrate agency and advertiser talent alike, […]

ARTICLE: COMMON MISTAKES ADVERTISERS MAKE WITH THEIR AGENCIES AND WHAT TO DO ABOUT IT

20 Proven Ways to Drive Your Agency Crazy In “Love Is Dead,” I highlighted proven best practices that set apart highly successful relationships from failed ones, based on the hundreds of relationship and performance evaluations we conducted. Similarly, a number of client behaviors guarantee you will fail your agency every time. Those who believe that […]

ARTICLE: HOW TO IMPROVE CLIENT/AGENCY EVALUATIONS AND ACHIEVE GREATER ACCOUNTABILITY

The 8 Critical Obstacles: Traditional ways of conducting agency evaluations are no longer working. Old-fashioned evaluations are no longer providing clients and agencies the insight needed to manage their partnership effectively. To move towards 100% mutual accountability, these partnerships demand better data, greater insight and more actionable information that can enhance their work relationship. Here’s […]

ARTICLE: WHAT GREAT CLIENTS DO TO TURN THEIR AGENCIES INTO POWERFUL GROWTH ENGINES

What Will Make You a Kick-Ass Client Are you the kind of client that agencies desperately want to acquire and retain? Do you know what it takes to be a great client? In “Think Different,” I emphasized the unique qualities industry leaders like Apple exhibit with their agencies to get outstanding work. In “How Clients […]