Indexing Agency Value to Drive More Effective Use of Talent, Improving Performance and ROI

Rethinking Agency Performance: The Value Index: Let’s face it: brand advertisers are far more savvy than they used to be. They set targets to quantitatively measure the effectiveness of their agencies. They know how to evaluate the health of their agency relationships and the quality of engagement by conducting regular qualitative performance reviews. Advertisers have […]

Use the Value Index to Show ROI

Featured on MarTech Advisors: Rethinking Agency Performance: Use the value index to show ROI. — Read the published MarTech Advisor’s article — It’s time to start rethinking how we measure agency performance and evaluate the health of those critical partnerships. Imagine the possibilities from a more effective use of agency talent: improved performance and substantial ROI gains. […]

Demystifying the Reasons Behind the Campbell’s Switch to Publicis from BBDO and How to Prevent the Excessive Wave of Agency Reviews

Demystifying the reasons behind the Campbell’s switch to Publicis from BBDO and how to prevent the excessive wave of agency reviews. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here The grass is always expected to be greener on the other side of the fence. Advertisers often ask themselves: but […]

The Demise of Decades-Long Agency-and-Client Relationships

Featured on AdExchanger: “Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. As the saying goes, the grass is always greener on the other side of the fence. When advertisers consider a review of their agency partners, they must really believe that a change […]

Agency Mania Solutions Unveils New PerformanceDeliver™ Solution

Automated client/agency performance evaluation solution identifies and analyzes potential inefficiencies in areas most critical to joint success: SEATTLE – April 30, 2018 – Agency Mania Solutions today announced the addition of PerformanceDeliver to its existing suite of SaaS-based agency management solutions. PerformanceDeliver is an automated evaluation solution that improves and strengthens existing client/agency relationships by […]

Will You Conduct an Agency Review this Year?

Download a print-friendly version here Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the years ahead? What are the implications for brand advertisers and their agencies? A recent article by the Wall Street Journal quoted data from research firm Advertiser Perceptions that 58% of […]

Discipline of Agency Management Increasingly More Data-Driven to Significantly Improve Efficiencies, Effectiveness and Ultimately Relationship Value

Download a print-friendly version here No longer fly blind with your agencies By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value CMOs and their teams should no longer fly blind when managing important agency relationships. There is no doubt that advertising has been profoundly impacted by the strategic use of data to improve […]

How Effective Briefing Ensures Clients Get Better Work From Their Agencies

Are Your Briefs Tight Enough? I am not referring to briefs as the style of close-fitting, short, snug underwear commonly known as “jockey shorts” in the U.S. Instead, I am referring to the number one contributing factor to wasted marketing dollars and troubled client/agency relationships: briefs that are often way too loose, incomplete and seriously […]

Five Scope of Work and Input Briefing Best Practices Successful Companies Follow to Consistently Increase Marketing Performance and Drive Efficiencies

Download a print-friendly version here  Can Your Relationship Handle the IKEA Meltdown? Most relationships cannot handle the highly stressful process of assembling IKEA furniture, especially when the directions are unclear or simply missing or lost. If you ever shopped at IKEA and attempted to put together any large piece of furniture without directions and with […]