GUIDE: SECURE FUNDING

Request a guide on how to successfully secure funding for your agency management software solutions: Software solutions dedicated to better managing agency activities are increasingly common as brand advertisers look for more systematic and automated ways to enable and foster these important partnerships, anywhere from roster, scope, briefing, and training to performance management. Although where […]

ARTICLE: HOW BRANDS PRIORITIZE GETTING BETTER WORK AND MORE VALUE FROM THEIR AGENCIES AT EVERY STAGE OF THEIR FISCAL CALENDAR

The Ultimate Payoff: Investing in your agency relationships is a payoff, not a tradeoff. Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human resources, and almost every other corporate function. So, it’s no surprise that the list of activities on marketers’ desks increasingly runs long and […]

IN THE NEWS: USE THE VALUE INDEX TO SHOW ROI

Featured on MarTech Advisors: Rethinking Agency Performance: Use the value index to show ROI. — Read the published MarTech Advisor’s article — It’s time to start rethinking how we measure agency performance and evaluate the health of those critical partnerships. Imagine the possibilities from a more effective use of agency talent: improved performance and substantial ROI gains. […]

IN THE NEWS: HOW CMOs MEASURE THE SUCCESS OF CLIENT-AGENCY RELATIONSHIPS (ROI)

Featured on MarTech Advisors — Read the published MarTech Advisor’s article — Marketing budgets are increasingly tight and CMOs struggle to effectively measure ROI and justify investments. In today’s harsh economic climate, C-level executives are asking questions about the accountability of every dollar spent. Even industry heavyweights such as Facebook, Google, and Amazon, are introducing […]