AI Sentiment Analysis Explained | Part 2
What are the risks and benefits of AI Sentiment Analysis? Why is it important to rely on both AI and HI (human intelligence)? Who covers the cost of this feature? We have unveiled a new Feature Highlight: AI Sentiment Analysis, but what does this mean? In Part 2 of their interview, Marketing Procurement iQ Founder […]
AI Sentiment Analysis Explained | Part 1
AI Sentiment Analysis: What is its impact, and how does it work? We have unveiled a new Feature Highlight: AI Sentiment Analysis, but what does this mean? In Part 1 of their interview, Marketing Procurement iQ Founder & Publisher, Geoff Hall, speaks with AMS Co-Founder & Principal, Bruno Gralpois, expanding on this feature within one […]
Agency Management Software Explained
Industry leader offering custom agency management software. Helping the world’s largest brands deploy customizable software that enables more effective management of their global strategic supplier partnerships. Our solutions give clients the tools they need to choose the right agency, accurately brief the agency, create actionable scopes of work, conduct end-to-end performance evaluations, effectively manage resources […]
RosterDeliver™
This Roster Management Software enables users improved internal compliance and governance, rich agency profiles and a single destination for agency/vendor contact list.
RosterDeliver™ capabilities explained
RosterDeliver™ is a flexible one-stop agency roster solution, a sort of user-friendly, online supplier database specifically designed to provide sourcing and marketing professionals detailed and easy access to up-to-date information about advertising/marketing agencies and suppliers in the company’s roster. Learn more: https://agencymania.com/solutions/rosterdeliver/
Are you ready for a record year of breakups and honeymoons in 2022?
Will your account be in review in 2022? Let’s look back at 2021 roster changes, what we learned from them, and what it means to you—as a client or an agency—in the year ahead. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBBonline — — Read […]
Achieving superior supplier value – Collaboration and focus
Featured on Producers & Procurers iQ: Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. — Read the published Producers & Procurers iQ article — We are all familiar with the concept of asset management. This is something we intuitively practice when we manage a retirement […]
Predictions for a New (Partnership) World Order
Featured on ANA Marketing Maestros: Additional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID world? — Read the published article on ANA Maestros — Apparently, you cannot be late if you arrive early. This lapalissade, inspired by the French nobleman Jacques de La Palice (1470 – 1525) known for […]
Predictions for a New (Partnership) World Order
Additional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID world? — Read the published article on ANA Maestros — Apparently, you cannot be late if you arrive early. This lapalissade, inspired by the French nobleman Jacques de La Palice (1470 – 1525) known for his truisms, captures our insatiable […]
How to assess your readiness for software automation (Checklist)
Request a checklist to help you determine the best time to implement an automated approach to agency management responsibilities: When is the right time to introduce software automation in the way agency partnerships are managed, from roster selection to performance assessment, briefing, training, financial, and scope management? Contents We Dive Into: Monitoring agency progress is […]
Gilead Science’s Integrated Platform
An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources.
RosterDeliver™
This Roster Management Software enables this client to optimize and simplify its agency roster, making it easy for marketers for search for a given agency.
