Volume 59 November 2021
Executive Summary – Monthly Recap The world of advertising woke up to a reality check when Facebook, one of the largest advertising solution providers, ended up in the eye of the storm, being scrutinized following a WSJ series called “The Facebook Files,” and the testimony of Frances Haugen, a whistleblower exposing the dilemma faced by […]
Are you a double agent?
In the age of transparency and speed, how client /agency relationships can thrive by adopting new means of collaboration and partnerships powered by data. — Read our article posted on ANA Marketing Maestros — — Read our article posted on Producers & Procurers iQ — The release of “No Time to Die” by MGM/Universal Pictures, […]
10 Best Advertising Quotes November 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Antonio Humphreys (Group Manager Adobe), Jensen Huang (CEO NVIDIA), Michael Komasinski (Global CEO Merkle), and Andre Schulten (CFO P&G) brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Understanding the difference between a scope and brief (Checklist)
Request a checklist to help you decide the best document to use – an SOW or a brief: There has been continued confusion in our industry about the difference between a scope of work, or statement of work (SOW), and a brief. Some may wonder: Do we need both of these? Are they redundant or […]
Agency Mania Solutions partners with ANA to offer training courses
Agency Mania University courses are now available to members of the Association of National Advertisers (ANA) — Download Press Release — BELLEVUE – NOVEMBER 2, 2021 –Today Agency Mania Solutions (AMS) announced training curriculum, Agency Mania University (AMU), which will be available to the Association of National Advertisers’ (ANA) members and affiliates through their Media Platform Affiliate Program. This offer was […]
Volume 58 October 2021
Executive Summary – Monthly Recap A recent commentary called “The Planet Is Angry. Are You Willing to Do Something About It?” reminded us of the importance of our individual but also collective responsibilities with environmental policies and bold commitments made by brands and their agencies to act decisively. It’s not just the environment that is […]
Agency Mania Solutions receives 2021 Stratus award
Agency Mania Solutions Named a Global Leader in Cloud Computing Bellevue—October 5, 2021—The Business Intelligence Group today announced that it has awarded Agency Mania Solutions a 2021 Stratus Award for Cloud Computing in their annual business award program. The organization sought to identify the companies, products and people that are offering unique solutions that take […]
2021 Stratus Award
Agency Mania Solutions received Business Intelligence Group’s 2021 Stratus Award for Cloud Computing in the Software as a Service category. Listen to Bruno Gralpois as he shares how honored Agency Mania Solutions is to receive this prestigious award.
The centrality of aligning your roster to your model
Featured on Producers & Procurers iQ: Exploring how while a sound agency model and strategy is essential, it is not always enough. — Read our article posted on Producers & Procurers iQ — French military and political leader Napoleon Bonaparte contributed to reforms that propelled state-of-the-art research in science, education, equality, property rights, religious acceptance, […]
5 Reasons clients can inadvertently set their agencies up for failure
Featured on Producers & Procurers iQ: When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read the published Producers & Procurers iQ article — The chicken or the egg causality dilemma has been around for ages. It dates to Aristotle in the 4th century BCE […]
Aligning your roster to model
An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it. — Read our article posted on 4As — — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB — — Read our article posted on ClickZ — French […]
The Chicken and the Egg Dilemma
When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read our article posted on ANA — — Read our article posted on LBBonline — — Read our article posted on 4As — — Read our article posted on Producers & Procurers iQ — — Read […]
