How to assess your readiness for software automation (Checklist)
Request a checklist to help you determine the best time to implement an automated approach to agency management responsibilities: When is the right time to introduce software automation in the way agency partnerships are managed, from roster selection to performance assessment, briefing, training, financial, and scope management? Contents We Dive Into: Monitoring agency progress is […]
ScopeDeliver™ Scope Swapping
Request more information on the module within our agency scoping solution, ScopeDeliver™, that allows clients to continually adjust and refine their scopes of work (SOW) and list of deliverables or projects based on an agreed-upon, set budget: Once SOWs are finalized along with agency retainers or project fees, the planning process ends and the work […]
ScopeDeliver™ Internal SOW Benchmarking
Request more information on the module within our ScopeDeliver™ solution to collect, aggregate, and report historical costs to assist in the negotiation and alignment process with agencies: An important part of the scope of work (SOW) process is the review and approval of the agency’s fee or cost submission required to carry out the work […]
ScopeDeliver™ Negotiation Tracker
Request more information on our module within ScopeDeliver™ to improve your agency negotiation process: The process of getting alignment on scope of work (SOW) expectations and agency financials is a common planning activity for brand advertisers. Once the client has articulated the scope requirements, the agency submits their proposal based on the agreed-upon compensation model […]
Why Advertisers Must Pay it Forward to Systematically and Effectively Reduce Costs and Eliminate Inefficiencies
The Investment Dilemma: It often costs a penny to save $100 dollars. That’s right. By cost, I mean “investment.” As with any investment, you expect the return to be far greater than the costs. Therefore, even in a time of economic uncertainty, brand advertisers must invest in solutions like scope management to better manage agency […]
How Much Risk Brand Advertisers Are Willing to Take With Their Agency Partners, and What Impact It Has on Their Overall Performance
What’s Your Risk Profile? From choosing what stock or bond to purchase to deciding whether you should travel or shake hands during the Coronavirus epidemic, the everyday decisions we make are based on our individual risk profiles, or what is often referred to as risk tolerance. Financial institutions have mastered the artform of asking customers […]
Gilead Science’s Integrated Platform
An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources.
A Guide to Agency Management in 2020
Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human resources and almost every other corporate function. So, it’s no surprise that the list of activities on marketers’ desks increasingly runs long and deep. Too […]
Transactional Relationships Are Out
Featured on ANA Maestros — Read the published ANA article — We’ve heard it before: Don’t treat your agencies as mere vendors, unless, of course, a commodity is what you are seeking. But the label “vendors” shouldn’t be such a dirty word. In principle, “vendors” are delivering services that have reasonable commercial value and getting […]
Clients and Agencies Alike Deserve Better Partnership Practices
Featured on CampaignUS: Clients and agencies alike deserve better partnership practices. Here are five areas that agencies and clients could all work better at when it comes to partnering. — Read the published CampaignUS article — In the age of constant “mania,” advertisers and agencies deserve better ways to collaborate and successfully partner. “We deserve […]
How Advertisers Can Learn From Debacles Like Samsung’s Recent Agency Partnership Audit
Lessons Learned from the Samsung Debacle: In the age of transparency and accountability, advertisers can learn from debacles like Samsung’s recent agency partnership audit. The marketing industry is still in shock, following the announcement that Samsung Electronics Co.’s presumed audit of its agency practices and operations led to various layoffs and the departure of top […]
In the Age of Constant “Mania,” Advertisers and Agencies Simply Deserve Better Ways to Collaborate and Successfully Partner
We Deserve Better! “We deserve better.” This expression has been used in recent political events. But it’s never been truer for the current state of client/agency relationships in our industry. I’ve been actively engaged in this vibrant industry, at agencies or as a client, for over 20 years. Like you, I’ve seen the good, the […]