WHY BRAND ADVERTISERS AND AGENCIES MUST ASK THE RIGHT QUESTIONS TO BUILD BETTER PARTNERSHIPS

When brand advertisers ask better questions about their work relationship with agencies, performance soars and the partnership strengthens. — Read our article posted on Forbes, Producers & Procurers iQ & Association of National Advertisers “Judge a man [or woman] by his [or her] questions rather than his [or her] answers.” That famous quote is often wrongly […]

UNDERSTANDING THE DIFFERENCE BETWEEN A SCOPE AND A BRIEF (CHECKLIST)

Request a checklist to help you decide the best document to use – an SOW or a brief: There has been continued confusion in our industry about the difference between a scope of work, or statement of work (SOW), and a brief. Some may wonder: Do we need both of these? Are they redundant or […]

SCOPEDELIVER’S PROGRESS TRACKING

Request a feature highlight of the module inside scoping solution, ScopeDeliver™, that allows clients to continuously monitor and review the status of their SOW so they manage resources more effectively and ensure they stay on track to deliver against their objectives: Scope management is essentially centered on two concepts: planning and managing. Once scopes have […]

SCOPEDELIVER’S SCOPE SWAPPING

Request a feature highlight of the module inside agency scoping solution, ScopeDeliver™, that allows clients to continually adjust and refine their SOW and list of deliverables or projects based on an agreed-upon set budget: Once scopes are finalized along with agency retainers or project fees, the planning process ends and the work begins. Inevitably, over […]

POSTER: WHAT TO LOOK FOR IN 2020

Our visual: outlines critical aspects of the agency lifecycle that are growing in importance (based on 2019 learnings). How brand advertisers tighten focus on the agency strategy, scoping, briefing, evaluation and training process.  To request a complimentary electronic copy of any above visuals, please contact [email protected]            

ARTICLE: WHAT ACTIONS SHOULD BRAND ADVERTISERS CONSIDER TAKING IN THESE CHALLENGING TIMES TO MAKE RESPONSIBLE USE OF THEIR BUDGET AND AGENCY RESOURCES?

Responsible Measures in Uncertain Times: Uncertainty seems to be the only certainty these days. Yet, brands and agencies must learn to operate in these challenging times by adapting to new realities, overcoming disruption and fear. The economic implications are hard to ignore. As the serenity prayer reminds us: we must accept the things we cannot […]

GILEAD SCIENCES’ INTEGRATED PLATFORM

An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources.

IN THE NEWS: A GUIDE TO AGENCY MANAGEMENT IN 2020

Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human resources and almost every other corporate function. So, it’s no surprise that the list of activities on marketers’ desks increasingly runs long and deep. Too […]

IN THE NEWS: CLIENTS AND AGENCIES ALIKE DESERVE BETTER PARTNERSHIP PRACTICES

Featured on CampaignUS: Clients and agencies alike deserve better partnership practices. Here are five areas that agencies and clients could all work better at when it comes to partnering. — Read the published CampaignUS article — In the age of constant “mania,” advertisers and agencies deserve better ways to collaborate and successfully partner. “We deserve […]