CMOs Highlight Extremely Frustrating Problems as Reason for Ending a Relationship
The Breakup Letter: Studies show more than 85 percent of American adults have experienced a breakup at least once in their lifetime. Nothing like uncertainty – as we are now experiencing with the health crisis – to yield greater tension and doubts in our personal and professional lives. Nothing like heightened budget pressure and higher […]
2018 Advertiser/Agency Predictions and Major Trends
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]
Five Realistic Ways to Earn Trust in Client/Agency Relationships
Trust Me (no, really!) By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Trust me (if I may ask) when I say that “transparency” has been the key word of choice in 2017. The issue of trust in client/agency relationships is so deep that it even led the newly elected […]
Five Principles to Make the Most Effective Use of Agency Talent
Download a print-friendly version here Who killed the timesheet? Before we start joyfully pointing the finger at anyone, we must ask ourselves the question: “Why did time sheets exist in the first place?” As advertisers moved swiftly from commission-based agreements in the late 1990s and early 2000s to labor-based agreements and agency retainers, time sheets […]
How Madison Avenue Got the Flu, and What Brand Advertisers Should do About It
Download a print-friendly version here How Madison Avenue got the flu, and what brand advertisers should do about it. The world of Madison Avenue is sick of being sick, literally. It all started with a fever a decade ago, fueled by disruptive media fragmentation, AdTech and digital innovation, the unstoppable rise of procurement in client/agency […]
Your Agency Fees Are Burning Too Fast. Now What?
How brand advertisers can make effective use of retainer fees without getting burned.
Ready to Jump? How to Swim Through Effective BRs Without Drowning
How to Swim Through Highly Effective Agency QBRs Without Drowning. A step-by-step approach to conducting Agency Quarterly Business Reviews that strengthen the work and improve collaboration.
Working Your Non-Working Too Hard
Evolving how marketing executives think about managing their marketing budgets and driving fiscal accountability. Brought to you by Bruno Gralpois of Agency Mania Solutions.
How Brand Advertisers Can Make Effective Use of Retainer Fees Without Getting Burned
Download a print-friendly version here Your Agency Fees Are Burning Too Fast. Now What? There are at least three million burn cases every year in the United States. Yet burns are highly preventable. In the advertising world, “burn” has a vastly different meaning, and a controlled burn is more the focus. The large majority of […]
A Step-by-Step Approach to Conducting Agency Quarterly Business Reviews That Strengthen the Work and Improve Collaboration
Download a print-friendly version here How to Swim Through Highly Effective Agency QBRs Without Drowning Anyone on the client or the agency side will remember their first QBR (Quarterly Business Review). Unless you are adequately prepared, it feels a bit like getting ready to jump in a pool without knowing how deep the water is […]
What do Great CMOs Have in Common?
Download a print-friendly version here Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value The advertising industry is known for its vast number of glowing award ceremonies that celebrate agency and advertiser talent alike, […]
Evolving How Marketing Executives Think About Managing Their Marketing Budgets and Driving Fiscal Accountability
Don’t work your “non-working” too hard. How much non-working spend is too much or too little? The most controversial topic among brand advertisers, C-suite executives and agency leaders is no doubt the infamous working and non-working spend ratio. It often makes the headline in investor calls when the CFO or CMO announces major cuts in […]
